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Institut für Betriebswirtschaftslehre Chair for Marketing and Market Research

Katherine Rother

Research Associate

Tel.:  +41 44 634 92 00

“Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.”

Marie Curie

Katherine is a research associate at the Chair of Marketing and Market Research. She earned her Bachelor of Arts degrees in Anthropology and French & Francophone Interdisciplinary Studies at the University of California, Los Angeles. Continuing to pursue research, Katherine went on to further combine her interests in human culture and technology at the University of Oxford, completing a Master of Science with a thesis on collaborative strategies in online language learning.

Her research interests include consumer behavior, personal economics, and decision-making, with an emphasis on fields that pertain to culture, health, and linguistics. Katherine is keenly interested in the many facets of ICT use in everyday contexts, the thought patterns and values associated with consumer decisions, and the ways in which culture affect product choice. In her free time, Katherine enjoys reading classical novels, gardening, and exploring new places.

Research focus: personal economics, social networks, human values, online communities


  • R - a non-technical introduction with applications to Marketing (L) (03SM22BO0065)
  • Marketing Analytics (L+E) (03SM22BO0064)

Weiterführende Informationen

Katherine Rother

Katherine Rother

University of Zurich
Department of Business Administration
Chair for Marketing and Market Research
Andreasstrasse 15
8050 Zurich
Phone: +41 44 634 292 00