Maria Poiaganova

Tel.: +41 44 634 2918
maria.poiaganova@business.uzh.ch

Maria is a research associate at the Chair of Marketing and Market Research. She completed her Bachelor of Arts in Fundamental and Applied Linguistics at the Higher School of Economics in Russia and her Master of Science in Cognitive Systems at the University of Potsdam in Germany. During the final year of her Master’s studies, she worked as a Data Scientist at a FinTech company. In her thesis, she leveraged natural language processing methods to generate insights into customer experience with the company’s product – a payment optimization platform.

Her research interests revolve around problems pertinent to businesses and society. Particularly, by drawing on methodologies from machine learning, statistics and network science as well as leveraging large volumes of empirical data, Maria aims to foster understanding of collective consumer
behavior in social networks as well as the effectiveness of influencer marketing campaigns.

Research focus: influencer marketing, social networks, seeding strategies.