Maria Poiaganova

Tel.: +41 44 634 29 18
maria.poiaganova@business.uzh.ch

Maria is a research associate at the Chair of Marketing for Social Impact. She completed her Bachelor of Arts in Computational Linguistics at the Higher School of Economics in Russia and her Master of Science in Cognitive Systems at the University of Potsdam in Germany. While her studies trained her to develop intelligent technologies, Maria became increasingly interested in how these technologies perform outside the lab — and how they affect people in real-world settings.

In her current research, Maria studies how technologies can be designed to help people achieve their goals. She focuses on two application domains: how search and recommender systems help consumers discover better products, and how AI tutors can support students in developing new skills. Drawing on causal evidence, she examines how these tools can be designed to be effective, and what shapes their adoption by users.