Alex Mari

Research Associate

Tel.:  +41 44 634 92 07

"The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it." Michelangelo Buonarroti


Alex Mari is a Research Associate and Ph.D candidate at the Chair for Marketing and Market Research at the University of Zurich. He is the former Head of Digital Marketing at Sonova Group, Brand Manager at Procter & Gamble, and CEO of two technology-driven startups. Alex holds a Master of Science in Marketing from the University of Lugano. He is studying the impact of Artificial Intelligence and Voice Assistants on both consumers and brands. Alex teaches digital marketing, digital strategy, and digital transformation in business schools. He equally loves academic, entrepreneurial, and managerial worlds.