Alex Mari

Research Associate

Tel.:  +41 44 634 92 07

"The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it." Michelangelo Buonarroti


Alex Mari is a Research Associate, PhD candidate and Teaching Fellow at the Chair for Marketing and Market Research, University of Zurich. He studies the adoption of AI-based voice assistants such as Amazon Alexa and Google Home for marketing and their effect on shopping behavior.


Alex worked as a global director of digital marketing and e-commerce (medical), brand manager (CPG; entertainment) and startup CEO (digital health; social media). He teaches Digital Marketing and AI for marketing while he regularly serves as a guest speaker in business schools (e.g. SDA Bocconi, Uni Oxford).


Alex is a program coordinator of the Marketing Group Zurich, a joint research initiative of UZH and ETH Zurich.


  • Personal Branding and Digital Marketing (Bachelor)
  • Digital Marketing Applications (Master)