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Institut für Betriebswirtschaftslehre Chair for Marketing and Market Research

Luca Lazzaro

Research Associate

Tel.:  +41 44 634 92 07

“I have always been more interested in experiment, than in accomplishment.”

Orson Welles

Luca is a research associate and PhD student at the Chair of Marketing and Marketing Research. He obtained his Bachelor of Science in Management at the University of Lausanne and his Master of Arts in Business and Economics at the University of Zurich.

During his studies, he developed a keen interest in the field of economics exploring people’s behavior. More specifically, he focused his attention on behavioral economics and consumer decisions. With his master's thesis, he explored social influence in relation to social networks with an online multiplayer experiment.

Research focus: social influence, consumer behavior, social networks, experimental designs.

Weiterführende Informationen

University of Zurich
Department of Business Administration
Chair for Marketing and Market Research
Andreasstrasse 15
8050 Zurich
Phone: +41 44 634 92 07