“I have always been more interested in experiment, than in accomplishment.”
Luca is a research associate and PhD student at the Chair of Marketing and Marketing Research. He obtained his Bachelor of Science in Management at the University of Lausanne and his Master of Arts in Business and Economics at the University of Zurich.
During his studies, he developed a keen interest in the field of economics exploring people’s behavior. More specifically, he focused his attention on behavioral economics and consumer decisions. With his master's thesis, he explored social influence in relation to social networks with an online multiplayer experiment.
Research focus: social influence, consumer behavior, social networks, experimental designs.