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Fei is a research associate and Ph.D. candidate at the chair of Marketing and Market Research. He received his M.Sc. in Business Administration from the University of Cologne in Germany and his B.Sc. in Management Science from the Sun Yat-sen University in Guangzhou. During his studies, Fei also visited the United States and studied at the Carlson School of Management at the University of Minnesota. Additionally, prior to leaving China, he gained valuable industry experience while working at Apple’s B2B function.
Fei's research focuses on the statistical modeling of business phenomena and systems, particularly leveraging state-of-the-art Bayesian methods to facilitate sophisticated data-driven marketing. In addition to his academic pursuits, Fei has a wide range of personal interests, including German Idealism, social science, gastronomy, and swimming.
Keywords: applied Bayesian statistics, hierarchical and nonparametric models, data-driven marketing, network science, causal inference