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Institut für Betriebswirtschaftslehre Chair for Marketing and Market Research

Debora Costa

Research Associate

Tel.: +41 44 634 2918

“I like crossing the imaginary boundaries people set up between different fields—it’s very refreshing. There are lots of tools, and you don’t know which one would work. It’s about being optimistic and trying to connect things.”

Maryam Mirzakhani

Debora is a research associate (PhD candidate) at the chair of Marketing and Marketing Research. She holds a Bachelor of Science in Statistics and a Master of Arts in Business & Management Engineering at the University of Genova, Italy.
Upon finishing her Master Thesis on the Evaluation and Optimization of the Ligurian Railway Network Timetable she developed her interest in Product and Market dynamics working as Data Scientist for Swiss Re Corporate Solutions in the Marine Insurance.

Debora is interested in what drives consumers on a behavioral and technical level and how to control and to facilitate the spread of ethical and sustainable products and behaviors.
Moreover, she is fascinating by the combination of methods and insights from different disciplines as network sciences, economics, behavioral economics, consumer psychology and sociology.

In her free time Debora enjoys speaking French, reading (lot) of books, painting and cooking Italian recipes.

Research focus: Social networks, Sustainability and Sustainable Spread, Predictive Analytics, Consumer Behavior
Methodological focus: Empirical Modeling, Field Experiments, Structural Equation Modelling, Causal Inference, Conjoint Analysis

Weiterführende Informationen

University of Zurich
Department of Business Administration
Chair for Marketing and Market Research
Andreasstrasse 15
8050 Zurich
Phone: +41 44 634 292 00