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Institut für Betriebswirtschaftslehre Chair for Marketing and Market Research

Dr. Markus Meierer

Research Associate

Tel.: +41 44 634 9202

"The great tragedy of science — the slaying of a beautiful hypothesis by an ugly fact."

Thomas Henry Huxley


Markus is research assistant to the chair of marketing and market research at the University of Zurich. While working on his PhD in Trier he seized the opportunity to travel a lot around the globe. Meeting very different people working in academia, he learnt to value teamwork within international research projects. Markus likes number crunching and spending hours on thorough analyses as long as this leads to improving the impact of results. Although he just started skiing he is kind of addicted to it. He also likes travelling and is into the wine business (vintage, wine making and tasting).

Research Interests

Curriculum Vitae

Awards & Distinctions (8)

Invited Articles (1)

Invited Book Chapters (4)

Refereed Conference Participations (14)

Workshop Presentations (2)


Weiterführende Informationen

Dr. Markus Meierer

University of Zurich
Department of Business Administration
Chair for Marketing and Market Research
Plattenstrasse 14
8032 Zurich
Phone: +41 44 634 2918

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