| (14) | The choice of market entry modes from an institutional and contingency perspective, Academy of International Business (AIB) Annual Meeting, Rio de Janeiro, Brazil (together with: Stefan Elsner, Eva Schneider, Bernhard Swoboda). | 2010 |
| (13) | Standardizing corporate brand management internationally – consumers’ brand perceptions and product response across five countries, Academy of International Business (AIB) Annual Meeting, Rio de Janeiro, Brazil (together with: Markus Meierer, Bernhard Swoboda). | 2010 |
| (12) | Evaluating standardized corporate branding across countries, INFORMS Marketing Science Conference, Cologne, Germany (together with: Markus Meierer, Bernhard Swoboda). | 2010 |
| (11) | Does endorsing product brands by corporate branding pay off? A multi-country study, European Marketing Academy (EMAC) Annual Conference, Copenhagen, Denmark (together with: Markus Meierer, Bernhard Swoboda). | 2010 |
| (10) | Does standardization of corporate branding across countries work?, European Marketing Academy (EMAC) Annual Conference, Copenhagen, Denmark (together with: Markus Meierer, Bernhard Swoboda, Dirk Morschett). | 2010 |
| (9) | Consumers’ intention to purchase counterfeits - Implications from culturally diverse countries European Marketing Academy (EMAC) Annual Conference, Copenhagen, Denmark (together with: Karin Pennemann, Markus Taube). | 2010 |
| (8) | The relevance of specific corporate associations against overall corporate image for consumer behavior, Academy of Marketing Science (AMS) Annual Conference, Portland, USA (together with: Markus Meierer, Bernhard Swoboda). | 2010 |
| (7) | Endorsing product brands through a standardized corporate brand – Cross national perceptions and effects, Summer Marketing Educator’s Conference (AMA), Chicago, USA (together with: Markus Meierer, Bernhard Swoboda, Dirk Morschett). | 2009 |
| (6) | How do country specific implementation decisions influence internal corporate brand management?,” Summer Marketing Educator’s Conference (AMA), Chicago, USA (together with: Markus Meierer, Bernhard Swoboda). | 2009 |
| (5) | Cross Cultural Effects of International Corporate Brand Management on Employee Loyalty: The Moderating Role of Market Entry and Implementation Decisions, AIB, San Diego/USA (together with: Bernhard Swoboda, Margot Löwenberg, Martin Jager). | 2009 |
| (4) | Does endorsing product brands through a standardized corporate brand pay off? A cross national study, Informs Marketing Science Conference, Ann Arbor/USA, (together with: Bernhard Swoboda, Margot Löwenberg). | 2009 |
| (3) | Internal corporate brand management – Analyzing moderating effects across 30 countries, Informs Marketing Science Conference, Ann Arbor/USA (together with: Bernhard Swoboda, Margot Löwenberg). | 2009 |
| (2) | The Influence of International Corporate Brand Management on Employee Loyalty, EMAC, Nantes/France (together with: Bernhard Swoboda, Margot Löwenberg). | 2009 |
| (1) | Relevance of Corporate Branding to Employee Loyalty – A Cross Country Study, AMS Annual Conference, Baltimore/USA (together with: Margot Löwenberg, Chia Swee-Lim, Thomas Foscht). | 2009 |
