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Institut für Betriebswirtschaftslehre Chair for Marketing and Market Research

Wolfgang Kotowski

Research Associate

Tel.: +41 44 634 9201

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

Steve Jobs


Wolfgang Kotowski enjoys cross-cultural tasks in the world of new media and advertisement. In his position as an Assistant to this Chair, he can enjoy new commercials, nice brandings and colorful music videos. With these stimuli, he focuses his thoughts and research on how groups were established, lifestyles influenced and realities communicated as well as how all of this knowledge might help companies and consumers interact better.

Research Interests

Curriculum Vitae

Membership In Academic Associations

Invited Book Chapters (2)

Refereed Conference Participations (1)


Weiterführende Informationen

Wolfgang Kotowski

University of Zurich
Department of Business Administration
Chair for Marketing and Market Research
Plattenstrasse 14
8032 Zurich
Phone: +41 44 634 2918

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