Wolfgang Kotowski enjoys cross-cultural tasks in the world of new media and advertisement. In his position as an Assistant to this Chair, he can enjoy new commercials, nice brandings and colorful music videos. With these stimuli, he focuses his thoughts and research on how groups were established, lifestyles influenced and realities communicated as well as how all of this knowledge might help companies and consumers interact better.
Doctorate in Business Economics University of Zurich/Switzerland
2000-2008
Master of Arts in Intercultural Communication, Media Sciences and Business Administration at the Technical University of Chemnitz, Germany
“magna cum laude”
Thesis topic: “Interculturality in Management Consulting Processes”
2003
Study of Advertisement, Media Anthropology and Media Management at the Methodist University of São Paulo, Brazil
1998-2000
Study of Business Administration at the Technical University of Chemnitz, Germany
1997-1998
Study of French and international Culture and Business Administration(CIEF) at the University of Burgundy, Dijon, France
Thesis topic: “La crise en Iraq”
Kotowski, W.: Intercultural Communication – Cultures in Organizations., in: Telus, M. (ed.): East-European Studies Online. East-Europe-Institut, Prof. Dr. Segbers, MBA-eLearning-Program, FU Berlin, 2007
2007
(1)
Kotowski, W.: Eine Frage der Einstellung. Wie Einstellungen gegenüber deutschen und tschechischen Kooperationspartnern vermittelt werden., in: Steger, T. et al (ed.): Sächsisch-Tschechische Unternehmenskooperationen. Probleme und Chancen. Mering: Rainer Hampp, 2006
University of Zurich
Department of Business Administration
Chair for Marketing and Market Research
Plattenstrasse 14
8032 Zurich
Switzerland
Phone: +41 44 634 2918
