Richard P. Bagozzi is the Dwight F. Benton Professor of Behavioral Science in Management, Ross School of Business, and Professor of Clinical, Social, and Administrative Sciences, College of Pharmacy, University of Michigan.

Professor Bagozzi does primary research into human emotions, decision making, social identity, and action.His work has been applied to the study of consumers, patients, doctors, salespersons, managers, and organizations. He also does research into multivariate statistics and its relationship to measurement; construct validity, theory, hypotheses testing, and the philosophy of science.

Richard joined us in December 2009 offering a PhD seminar on “Research Methods in the Behavioral and Social Sciences”.