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Institut für Betriebswirtschaftslehre Chair of Marketing for Social Impact

Advanced Topic in Empirical Modeling

Prof. Yuxin Chen, Ph.D.

Polk Bros. Professor of Retailing, Professor of Marketing at Kellogg Graduate School of Management, Northwestern University.

Prof. Xinlei Chen, Ph.D.

Finning Junior Professorship in Marketing at Sauder School of Business, University of British Columbia.


Ph.D. Seminar

November, 22th-25th, 2011.
Location: tba

Course Description:
Xinlei Chen will cover static demand estimation with an emphasis on how to deal with endogeneity and the identification of random coefficient model.

Yuxin Chen will focus on how to develop and estimate structural models in empirical research with applications in marketing.

Required Readings:
To be Communicated

Syllabus:
To be Communicated

Organized by:
Prof. Dr. René Algesheimer

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University of Zurich
Department of Business Administration
Chair of Marketing for Social Impact

Plattenstrasse 14
8032 Zurich
Switzerland
Phone: +41 44 634 2918

MGZ

Marketing Group Zurich

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