Introduction in Analytical & Bayesian Modeling in Marketing

Prof. Asim M. Ansari

William T. Dillard Professor of Marketing at Columbia Business School.

Prof. Oded Koenigsberg

Barbara and Meyer Feldberg Associate Professor of Business at Columbia Business School.

Ph.D. Seminar

Course Description:
The goal of the seminar is to provide Ph.D. students an introduction in several state-of-the-art methods in quantitative modeling. Students will learn to build models of real business and marketing phenomena. For students who are interested in quantitative methods, this seminar will provide you an overview and the basic understandings of the main research areas associated with quantitative methods in marketing.

Syllabus:

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Organized by:
Prof. Dr. Florian Stahl