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Publikationen

  • Journal of Marketing

    Kim, J.-Y., Natter, M., & Spann, M. (2009). Pay-what-you-want - a new participative pricing mechanism. Journal of Marketing, 73(1), 44–58.

  • Nature Communications

    Mariani, M. S., Battiston, F., Horvát, E.-Á., Livan, G., Musciotto, F., & Wang, D. (2024). Collective dynamics behind success. Nature Communications, 15(1), 10701.
  • Journal of Industrial Economics

    Aguiar, L., & Waldfogel, J. (2021). Platforms, power, and promotion: Evidence from Spotify playlists. Journal of Industrial Economics, 69(3), 653–691.
  • Journal of Interactive Marketing

    Giuffredi-Kähr, Andrea; Petrova, Alisa; Malär, Lucia (2022), “Sponsorship Disclosure of Micro vs. Mega Influencers – A Curse or a Blessing?” Journal of Interactive Marketing, 57(1), 18-34.
  • Management Science

    Kaiser, U., Kesler, R., & Reisinger, M. (2025). The Interplay Betweek Product Variety and Customer Retention: Theory and Evidence. Management Science, published online in advance, September 23, 2025.
  • Management Science

    Natter, M., Mild, A., Feurstein, M., Dorffner, G., & Taudes, A. (2001). The effect of incentive schemes and organizational arrangements on the new product development process. Management Science, 47(8), 1029–1045.
  • Journal of Statistical Software

    Gui, R. I., Meierer, M., Schilter, P., & Algesheimer, R. (2023). REndo: Internal Instrumental Variables to Address Endogeneity. Journal of Statistical Software, 107(3), 1–43.
  • Strategic Management Journal

    Kaiser, U., Kongsted, H. C., Laursen, K., & Ejsing, A.-K. (2018). Experience matters: The role of academic scientist mobility for industrial innovation. Strategic Management Journal, 39(7), 1935–1958.
  • Journal of Political Economy

    Aguiar, L., & Waldfogel, J. (2018). Quality Predictability and the Welfare Benefits from New Products: Evidence from the Digitization of Recorded Music. Journal of Political Economy, 126(2), 492–524.
  • Journal of Marketing

    Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D. (2016), “When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage,” Journal of Marketing, 80 (3), 25-41.

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