Guest Lecture Patrick Rademacher
👨🏫 Last week, David had the pleasure of welcoming Dr. Patrick Rademacher, Chief Strategy & Innovation Officer Ringier Media Switzerland, to his course on Strategic Management in the Executive MBA University of Zurich program.
Patrick presented and discussed the dramatic changes that the media industry in Switzerland has undergone over the last decade and provided an overview of how Ringier has dealt with these challenges. In particular, he explained how Ringier and TX Group AG started the OneLog AG initiative, the single sign-on solution for all Swiss media companies, as a strategic response to the increasing influence of the big North American tech companies on the Swiss advertising market.
Patrick, thank you for your great input – we really enjoyed the discussion!