Robin Engelbach

Email: robin.engelbach@business.uzh.ch
Office: PLM G-218, Plattenstrasse 14
Orcid:  0000-0003-2877-9784
Google Scholar: Robin Engelbach

• Open Strategy
• Strategy as Practice
• Digital strategy making (incl. Strategy tools and AI)

Since 2022    Research associate & PhD candidate, Chair of Organization & Management, University of Zurich
2024-2025     Visiting Researcher, Saïd Business School, University of Oxford
2021-2022    Strategy Advisor at Orbit Management Services AG
2019-2021    Master of Arts in Business Administration, University of St.Gallen
2019-2021    Project Manager at Mercedes-AMG GmbH & Race Scout GmbH
2018                Product Strategist at Daimler AG
2017-18         Digital Strategy Consultant at KPMG AG
2015-2018    Bachelor of Science in General Management, EBS University

Wilson, A., Engelbach, R., Morton, J., & Amrollahi, A. (2026). Open Strategy. International Encyclopedia of Business Management, 309–315. https://doi.org/10.1016/b978-0-443-13701-3.00298-x

Seidl, D., Splitter, V., Grossmann-Hensel, B., & Engelbach, R. (2025). Open Strategy. Elgar Encyclopedia of Strategy as Practice, 496–500. https://doi.org/10.4337/9781035315963.00135

Online Articles:

Open Strategy (Open Strategy Network)