A Primer in Entrepreneurship

Communication Policy

Please direct your questions to entrepreneurship@business.uzh.ch and not to professor Kaiser. Emails sent to him will not be answered.


Course Outline

The course provides an introduction to the process of turning ideas into business. There will be a special emphasis on commercializing research and technology ideas grounded in research and technology. The course seeks to serve as an intellectual fundament for the MA seminar "The practice of Entrepreneurship" where students are asked to write their own business plans. The course objective is to endow students with the skills to:

  • evaluate potential start-up opportunities for personal involvement,
  • turn an idea into business,
  • finance growth.

This course mainly consists of a series of lectures that will be based on one main textbook which is supposed to introduce the key areas of new enterprise development. Case studies and practitioner's presentations will supplement this lectures.

Podcasts/OLAT course-website

Podcasts of the lecture will be made available in the download section of this website.

Click here for being redirected to the OLAT course website


The course is open to all students for audit. Class size is not restricted. Lectures and lecture notes will be made available on the Internet.


Bachelor students of Business, Economics an M&E will receive 3-ECTS credit points upon successfull examination. Further information will be made available as soon as possible.

Time and Place

Mondays, 12.15 - 13.45, room: HAH-E-11; KOL-G-221 (Nov. 11, 18, 25 and Dec. 2, 9)

Required readings

  • Barringer, B. and D., Ireland (2008): Entrepreneurship - Successfully Launching New Ventures, Pearsons Prentice-Hall (If you cannot get hold of the 2008 edition, an earlier one will also do).

Reading list

  • Dorf, R.C. and T.H. Byers (2008): Technology Venture, McGraw Hill.
  • Sahlman, W.A., H.H. Stevenson, M.J. Roberts and A. Bhidé (1999): The Entrepreneurial Venture, 2nd edition, Harvard Business School Press.
  • Sahlman, W.A. (1997): How tho write a great Business Plan, Harvard Business Review, July-August, 98-108.
  • Gumpert, D.E. and J. McNeill Stancill (1986): How much money does your new venture need?, Harvard Business Review 64(3).
  • Grossman, A., J. Austin, M. Hart and S. Peyus (1999): Explore, Inc., HBS Case study, Harvard Business Online (9-300-011).


Students need to register via the "Buchungstool".