The Practice of Entrepreneurship

Seminar contents

This seminar aims at confronting students with problems and perspectives in entrepreneurship practice. The goal of the course is to enable students to craft an effective 'pitch deck', e.g. ten slides which accurately describe the proposed venture. These pitch decks are used to pitch your venture in front of investors. A pdf-template of a pitch deck is made available on OLAT

Students will create a pitch deck which may relate to either an original startup or an existing firm whose business potential is not yet fully explored. The pitch deck and the oral pitch itself will be evaluated - and graded - by a team of industry professionals and Professor Kaiser.

The Seminar also includes an 'Innovation Toolbox Session' with UBS on Sept. 11, 15:00 h. During the Innovation Toolbox Session the participants will get to work towards building a straight forward pitch by moving through the following steps:

- Value Proposition Canvas and Statement
- Definition of key problem to be solved
- Discussion about Micro Moment
- Discussion of Minimal Viable Product
- Definition of first iteration and key stakeholders
- Definition of Roadmap
- Start building the pitch deck (1-4 slides)



Generating business ideas

Ideas for a pitch deck may originate from three alternative sources:

  • an own idea that is to be turned into a viable business or
  • material obtained from an existing firm with growth potential
  • a business case that the industry practicioners involved in the class will present at the first day of class.

We will also offer students the opportunity to write business plans for businesses that either need to grow, need to be sold or need to be turned around. We will post an outline of those firms and further course information on the OLAT. Click here for being redirected to the folder "course material - business cases" on OLAT


Jury members

  • Christoph Adrian, Greissinger & Partner Business Consultancy, Münster (tbc)
  • Oliver Flückiger (tbc)
  • Jan Fülscher, Business coach
  • Wolfgang Henggeler, unitectra
  • Ulrich Kaiser, University of Zurich
  • Michael Stucky, Wyss

Industry practitioners

  • Christoph Adrian; CEO Remondis Türkei, TriShare Capital AG, UZH lecturer
  • Peter Brönnimann; Creative director Publicis AG
  • Oliver Flückiger; co-founder, klazz Sprachreisen (tbc), UZH lecturer
  • Jan Fülscher; co-founder Senozon, Business coach, UZH lecturer
    Wolfgang Henggeler; unitectra
  • Ulrich Kaiser, University of Zurich
  • Olga Motovilova; Turos capital AG, co-founder nonee
  • Olga Peters; co-founder & CFO Qualysense
  • Michael Stucky; co-founder GlycoVaxyn, Wyss foundation, UZH lecturer
  • Michael Wacker; co-founder GlycoVaxyn

Target group

This seminar is open to UZH students of Business, students of Economics, students of Banking and Finance and students of Informatics. UZH students from other disciplines may enroll as auditors. Auditors will not obtain ECTS points.



Participants will be selected on the basis of a one page motivational letter. It is not required that applicants present their ideas already at the point of application. The application must contain a CV and a current transcript (list of grades).
The seminar is limited to a maximum of 30 students or ten teams. Each case consists of two to four members. Students who plan to participate in the course should register for the OLAT course website.
A first Sales Pitch will take place at the end of day 1, on Sept. 6. Students with an own business idea as well as industry professionals looking for student teams will pitch their projects in an attempt to assemble a team. That pitch is obviously not graded and is merely ment to generate interest among fellow students.

At the end of the day, all students must be allocated to one project and there must be at least two students for each project. Prior coordination and communication via OLAT is encouraged.

Click here for being redirected to the OLAT course website

Teams will be assembled at the second day of class. The instructors will facilitate team composition.



Application period

End of June to September 1, 2019; email to



Blockseminar which consists of 6-8 meetings.



Schedule for the Seminar:

- September, 6, 15:00 - 20:00 h, UZH centre, room: KO2-F-152, Introductory day and Apero
- September, 7, 15:00 - 20:00 h, UZH centre, room: KO2-F-152
- September, 11, 15:00 - 18:00 h, external, Toolbox Session at UBS
- October, 25, 15:00 - 20:00 h, UZH centre, room: SOE-E-1
- October, 26, 15:00 - 20:00 h, UZH centre, room: KO2-F-152
- November, 29, 15:00 - 20:00 h, external, at HUB



Course Readings



BA in Business, Economics or Informatics for enrolled students. BA in the respective fields for auditors.


  1. Oral presentation at the final day of class (60 percent of the total grade), pitch deck (40 percent of the total grade)
    Submission of the pitch deck: Wed., Nov. 27, 23:59. Submission of the presentations: Thu., Nov. 29, 18:00 (Thu. evening). Pitch decks and presentations need to be emailed to:

All grades are for each team, not for individual team members.


Class attendance

Class attendance is mandatory.
All Students need to participate in all session. There is no exception from that rule.


ECTS points

This class gives 6 ECTS points.

Enrolled students may use the credits for the following modules:

  • MA: Wahlpflichtfach BWL 5
  • MA: Seminare M&E

Informatics: ''Freie Wahlmodule'' (please check yourself the specific terms of how credits for this course can be granted within ''Freie Wahlmodule'').


There will be NO podcasts as some information provided during the course is proprietary.


Students need to register via the "Buchungstool" once admitted to attend the seminar by the Chair for Entrepreneurship.
Furthermore, students shall register for the OLAT course website in order to have access to the course information and material.