Managing AI- and Blockchain-based Services (S)

1. Introduction

22MO0271, 6 ECTS Master Seminar

Artificial intelligence (AI) and public blockchains are transforming the way we create value, organize work, and deliver digital services. From AI-powered applications and autonomous systems to blockchain-based financial and governance platforms, these technologies are reshaping how businesses and institutions operate.

This seminar examines how organizations can design, manage, and innovate services that build on AI and/or blockchain technologies. We discuss current developments in areas such as machine learning, generative AI, decentralized finance, and token-based ecosystems, considering their implications for business models, strategy, and society. By the end of the seminar, participants will have the tools to understand, evaluate, and manage services that leverage emerging technologies like AI and public blockchain—skills that are increasingly essential in today’s digital economy.

Prof. Dr. Helmut Dietl, University of Zurich

Dr. Marco Henriques Pereira, University of Zurich

Contact: marco.pereira@business.uzh.ch

2. Learning goals

After the seminar students understand...

• the economic development and technological foundations of AI and public blockchain ecosystems (e.g., Bitcoin, Ethereum, Solana)
• the potential of AI and blockchain technologies for service innovation and new business models
• the competitive dynamics shaping AI- and blockchain-based industries
• how these technologies may disrupt existing service sectors and transform organizational processes
• how to identify and develop innovative business or startup ideas in the context of AI and blockchain technologies

3. Application process

Deadline: December 31, 2025

Form: Apply via this Google Form. Please prepare for the information session by reading the following two papers: i) GPTs are GPTs: An Early Look at the Labor Market Impact of Large Language Models by OpenAI (2023) ii) Bitcoin: A Peer-to-Peer Electronic Cash System by Satoshi Nakamoto (2008).

The number of participants is limited. In the event of excess demand, we will select the participants based on the motivation statements provided in the Google Form. We will notify all students if their application is accepted by January 20, 2026. After receiving the confirmation of admission, an additional registration in the module booking tool of the UZH is necessary (please note deadlines).

4. Dates and location

• Information session: 02.02.2026; 09:00 – 12:00 (PLM-1-103/104)

• Day 1: 02.03.2026; 13:00 – 17:00; ; room (tbd)
• Day 2: 03.03.2026; 13:00 – 17:00; room (tbd)
• Day 3: 13.04.2026; 13:00 – 17:00; ; room (tbd)
• Day 4: 14.04.2026; 13:00 – 17:00; ; room (tbd)
• Deadline papers: 26.05.2026 (23:59)

5. Overview

(i) Information session: We meet on February 2, 2026, at 9:00 - 12:00 CET (PLM-103/104) for the introduction to the seminar where you will form groups and select your AI- and Blockchain-based services of choice.

(ii) Business models: Students will analyze two business models in groups (preferred group size is 2-3, but may vary depending on the number of applications). Each group will analyze and present their two selected services and provide feedback to the other groups. At the end, each group will submit two papers summarizing the two services (content from the presentations, further context, and incorporated feedback from peers).

(iii) Seminar: The first part of the seminar (presentations of first service) takes place on March 2, 2026, and March 3, 2026. The second part of the seminar (presentations of second service) takes place on April 13, 2026, and April 14, 2026. Students will present and discuss the analyzed business models.

6. Assessment

You will have to analyze and present one business model two services. You will provide feedback on your peers' presentations. Finally, you will write two papers summarizing the two business models. We will grade your presentations (45%), your papers (45%), and your participation (10%).

Tasks:

• Select two AI- and/or Blockchain-based services
• Present the service (the business model): Which problem does it solve?
• Explain the service (the business model)
• Business analysis of the service: What scientific method do you use?
• Reflection on the analysis

7. Presentations and papers

Presentations: Each presentation will last approx. 30 minutes. The presentations should be logically structured with a common thread. It is important to emphasize what is the innovation/advantage/USP of the chosen service and how it differs from traditional/similar services (if any). You will also provide feedback on your peers' presentations.

Papers: Papers are due by Thursday, May 26, 2026 (23.59 CET). The papers should not exceed 5'000 words (excl. title page, references, appendix etc.). Please send a PDF version of your paper to marco.pereira@business.uzh.ch. The style of the manuscript should follow the current APA scientific guidelines.