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Institut für Betriebswirtschaftslehre Business and Personnel Economics

Corporate Communication - Theoretical Foundations, Case Studies, Role Playing and Media Training

Information on the course

Lecturer: Dr. Andrea Timmesfeld (Head of Public Affairs & Community Engagement, Generali Deutschland AG)

Location: University of Zurich; Room tba

Time: The lectures take place in the form of an intensive 3-day course. Start: Monday, March 25, 2019, approx. 13.00; End: Wednesday, March 27, 2019, approx. 19.30.

Target Audience and Preconditions for Participation

  • The course is particularly designed for doctoral students in economics of education. Doctoral students in economics or business economics with a strong interest in ‘personnel and labor economics for education economists’ are welcome as well.  Selected Master students with a minor in "Managing Education" can also be admitted in case seminar-capacity is not filled with doctoral students (all interested students must apply before the respective application deadlines).
  • Passive command of German and English language is required


The number of participants is limited. Course registration until February 21, 2019 is mandatory.

Doctoral students: please send your application (including a one-page CV) to Fabienne Kiener (

Master students with a minor in "Managing Education": Please send your application including recent grade transcripts, a motivation letter and a one page CV to Fabienne Kiener (

For further details and questions please contact Fabienne Kiener.

Weiterführende Informationen