Greenwashing and Woke Capitalism
In May 2023, the Harvard Deusto article “Los retos de comunicar el ESG: ‘greenwashing’ y ‘woke capitalism’” examines the growing complexity of ESG communication and the political role of companies.
Prof. Dr. Andreas Scherer highlights:
- Firms now act as both economic and political actors.
- ESG standards such as GRI and CDSB function as “soft law” and must be explained clearly and understandably.
- Transparent disclosure of voluntary rules and criteria can effectively prevent greenwashing.
- The political dimension of ESG investments should be communicated openly and consistently.
Read the full article here:
| Harvard Deusto | Los retos de comunicar el ESG: ‘greenwashing’ y ‘woke capitalism’ |