Current Issues in Sports Management (L)

Time: Wednesday 18:15 – 19.15

Classroom: SOC-F-106

We are planning classes on-site without video-streaming/podcasts. If need be, classes will be taken online. Students and participants will be informed in advance.

E-Mails with regards to podcasts will not be answered.

Office hours: by appointment

Contact: Dr. Anil Özdemir (anil.oezdemir[at]business.uzh.ch)

Syllabus: Current Syllabus is on OLAT

1. Overview

Professional sports has experienced tremendous growth over the past decades and is one of the most successful industries in the world. New and emerging technologies, digitalization, and the Covid-19 pandemic have accelerated industry wide changes that impact consumption patterns and will have lasting effects on business models. In this course, students will have the opportunity to listen to experts from the sports industry on the latest challenges sports organizations face across the value chain, that is, international sports governing bodies and leagues, clubs, athletes, sponsors, agencies, media, and technology providers.

2. Assessment

Students will write a short essay/paper on a topic of their choice (see the speaker and topic list for inspiration). The essay should not be longer than 4,000 words (excl. title page, references, appendix, etc.) and is due on June 12, 2022, at 23:59 CET. Please follow the latest APA referencing and citation guidelines. You may contact Anil Özdemir to discuss the topic of your paper.

3. Speakers

23.02.2022

Changing business models in sports - the role of digital transformation, Ralph Straus, FEI

02.03.2022

How technology disrupts the business of sports, Christian Mueller, Infront X

09.03.2022

Traditional sports’ positioning in gaming and esports: true opportunity or illusion?, David Dellea, PwC Sports Business Advisory

16.03.2022

Aligning sponsorship to a purpose-driven brand, Sven Schäfer, Brand Activation, Sponsorship, and Events UBS

23.03.2022

Virtual advertising in live sports - towards personalization?, Lukas Gysin, uniqFEED

30.03.2022

no classes

06.04.2022

Digital transformation: innovate or die!, Carsten Koerl, Sportradar

online!

13.04.2022

Challenges and opportunities of a pay-tv provider in Switzerland, Wolfgang Elsässer, Swisscom Blue Entertainment

20.04.2022 Easter break - no classes

27.04.2022

The evolving video consumption landscape, Claude Ruibal, Ubiquity Sports

04.05.2022

The new era of digital sponsorship, Pedro Mestriner, Horizm

11.05.2022

Swiss Ski - the path back to being a Skiing Nation, Urs Lehmann, Swiss Ski

18.05.2022

Bejing 2022, Sarah Lewis, Global Sports Leader and Senior Strategic Advisor

25.05.2022 Ascension day - no classes

01.06.2022

Opportunities in sports and media from a recruitment perspective, Patrick Albrecht, SRI