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Department of Business Administration Chair of Marketing

Overview Courses

 

Spring Semester

 

 

Fall Semester

 
Assessment Assessment
 

Business Administration I
Lecture and Excercises
AOEC01
Bachelor Bachelor

New Product Marketing
Block Lecture
BO0088

Interactive Marketing
Communication
Block Lecture
BO0043
 

Marketing Strategy
Block Seminar
BO0044
Master Master

Retail Marketing
Block Lecture
MO0209

Part of  Minor Marketing

Consumer Insights
Block Lecture
MO0069

Part of  Minor Marketing

Behavior Change & Sustainability
Block Seminar
BO0117

  
PhD PhD

PhD Seminar in Marketing, Digital Transformation, and Entrepreneurship
Block Seminar
DOEC1195

PhD Seminar in Marketing,
Digital Transformation,
and Entrepreneurship
Block Seminar
DOEC1195

Additional Information

New Master's Study Program: Minor Marketing

The master's study programm "Minor Marketing", available as of fall 2021, deals with the customer-centric management of a company. The goal of such a business strategy is to build long-term, stable and profitable customer relationships.

Students will understand the most critical challenges and opportunities of digitalization, technology, and sustainability in marketing.

For more information, please go to the faculty's website

Booking Courses

Please register for your course via UZH module booking  within the indicated module booking period.

If not otherwise specified, the booking also serves as registration for the examination.

Please follow the module booking online instructions (seven steps to success) and be aware of respective deadlines.