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Accounting and Auditing (BWL 1)
Corporate Finance and Banking (BWL 2)
Organization and Human Resources (BWL 3)
Business Policy and Governance (BWL 5)
Accounting and Auditing (BWL 1)
Business processes that take place within an enterprise or those that are linked to its environment are specified, quantitatively mapped and analyzed by accounting. For this purpose, companies create specific calculation values like balance sheets, income statements and cash flow statements (financial accounting) for communication with the outside world and controlling tools (management accounting) for steering the company. External auditing is aimed at verifying the correctness of annual financial statements. Internal auditing and internal control focus additionally on ensuring that all company activities are effective, secure and efficient. Promoting and instilling a sound understanding of accounting and finance for all company stakeholders (training and advanced training) and imparting problem-oriented knowledge concerning the structure and the fundamental connections of the subject area (research) are the principal tasks of the core area of accounting and auditing at the University of Zurich (UZH).
Corporate Finance and Banking (BWL 2)
The core area of corporate finance and banking deals, on one hand, with corporate finance and investment management, grappling with questions such as the optimal capital structure of a company, enterprise and stock valuation methodologies, analysis of investment decisions, and many others. On the other hand, it also includes business administration of banks. Subjects such as financial intermediation, asset management, and aspects of financial market regulation are dealt with in this core area. Besides investigating and imparting scientific methods, the emphasis is also on the use of concepts and instruments with a practical orientation. In combination with the other core fields covered by the Department of Business Administration (IBW), the area of corporate finance and banking is an important enhancement of the training of young researchers.
For more information, visit the Department of Banking and Finance webpage.
Organization and Human Resources (BWL 3)
The core area of organization and human resources deals with how human resource management and organizational structures and processes contribute to the success of companies. The connections between company structures, cultures and strategies and human resource management on one hand and between institutions and individual motivations and qualifications on the other hand are central themes in this context. This core area analyzes company decisions with respect to staff and education, and examines the practices and theories of personnel, organizational and management strategies and processes. In addition, empirical methods of investigating management, personnel and organizational processes are an important component of the range of courses offered.
Within the core area of marketing there is a common theme: research and education on current issues regarding consumer and company behavior and their interaction. Research projects work on a broad spectrum of defined problems in connection with activities, institutions and processes that create, communicate, deliver and exchange product and service offerings that are important for customers, clients, partners and society. In this core area, quantitative empirical and analytical market research is conducted, and methodical and theoretical contributions are made to the analysis of brand management, relationship marketing, internet marketing, and social networks. In the process, close contact is cultivated with companies from various sectors. Research is performed on market phenomena in cooperation with industry partners for the purpose of formulating findings that are of great practical relevance for marketing and management.
| Prof. Dr. René Algesheimer | Marketing and Market Research |
|---|---|
| Prof. Dr. Selin Akca | Marketing Management |
| Prof. Dr. Andrea Giuffredi-Kähr | Marketing in a Digital Economy |
| Prof. Dr. Martin Natter | Marketing |
Business Policy and Governance (BWL 5)
The core area of business policy and governance employs quantitative and qualitative research methods and concerns itself with subject areas such as market and competitive analysis and the limits of companies, strategic market positioning, market entry and exit strategies, corporate social responsibility, and company organization in globalized markets. Researchers in this core area contribute to expanding knowledge through empirical and analytical studies, incorporating theories from associated disciplines such as economics, political science, psychology, and sociology.
The core area of management science focuses on analyzing and solving management problems with the help of scientific methods stemming from the business sciences, mathematics, psychology, sociology, and statistics. In the process, theoretical and empirical research is conducted. The interest in management subjects extends to all forms of organization: profit-oriented companies, private- and public-sector institutions, cooperatives, social networks, and other formal and informal forms of cooperation. Research is performed on complex decision-making processes both from a normative and a descriptive perspective. Particular attention is devoted to the social consequences of business decisions and the social responsibility of companies. Besides utilizing existing methods, new methods of solving difficult management problems are developed with the help of advanced processes stemming from optimization, simulation, computer and systems theory. One objective of the management science core area is to essentially co-shape the development of decision-oriented management science.
