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Department of Business Administration Professorship for Mobility & Digital Innovation Management

Viktoria Guido

Viktoria Guido

  • Assistant

Professional Background

I have obtained my bachelor’s degree in Law and Economics at the University of St. Gallen (HSG) and in Mechanical Engineering at the Federal Institute of Technology (ETH Zurich). Currently, I am pursuing the MLaw at the University of Zurich (UZH). Throughout and after my studies, I already gained a variety of work experience in the legal and engineering field. Additionally, I had the opportunity to study one semester abroad at the University of Victoria, Canada.


Research Interests

Due to my diverse background, I am interested in the intersection of law, economics, and engineering. In my bachelor’s thesis, I investigated innovation within the 3D printing industry. In addition, I focus particularly on the automotive sector which is a very interesting topic from all three perspectives.



I was born in Bavaria, already then having Tesla and BMW factories directly next to my city. Now I have spent nearly half of my life in Switzerland. In my free time, I love skiing and travelling. Otherwise, I am dedicated to strengthening women and young girls in STEM as well as providing legal support to people who cannot afford it otherwise.