Esther Choy

President of Leadership Story Lab   |


esther Esther Choy ('09) is the President of Leadership Story Lab, a training firm dedicated to teaching classical storytelling to modern leaders. Since 2010, she has coached hundreds of executives at companies such as BP, SC Johnson, US Cellular, helping many gain promotions, motivate their teams and customers through storytelling. To-date her investment-firm clients have raised over $5 billion USD in new assets under management.

Besides teaching the storytelling and presentation for UZH students, she also lectures in Kellogg’s Executive Education Programs at Northwestern Univeristy. Choy's first book, Let the Story Do the Work, published by AMACOM Books is now available for pre-ordering online.