Spring Semester 2023
Bachelor Level
New Product Marketing (Neuproduktmarketing)
|
Course Number |
|
|
Type of Course |
Lecture with Practical Exercises |
|
Course Language |
German (course materials in English and German) |
|
ECTS |
3 |
|
Lecturer |
Prof. Dr. Martin Natter |
|
Contact |
For questions please contact Mr. Nils Hossli |
|
Date and Time |
06 - 09 February 2023, 09:00 - 16:00 |
|
Room |
tba |
|
Registration |
Please register via UZH module booking |
|
Further Course |
Available on OLAT for registered course participants |
|
Online Examination |
30 March 2023, 12:30 - 13:30 |
Master Level
Retail Marketing (Handelsmarketing)
|
Course Number |
|
|
Type of Course |
Lecture with Practical Exercises |
|
Course Language |
German (course materials mostly in English) |
|
ECTS |
3 |
|
Lecturer |
Prof. Dr. Martin Natter |
|
Contact |
For questions please contact Ms. Malin Pimper |
|
Date and Time |
13 - 16 February 2023, 09:00 - 17:00 |
|
Room |
tba |
|
Requirements |
Strong analytical skills |
|
Registration |
Please register via UZH module booking |
|
Further Course Information |
Available on OLAT for registered course participants |
|
Assessment |
Grading based on course assignments - please go to course catalogue for more information |
Seminar in Retail Marketing (Handelsmarketing-Seminar)
|
Course Number |
|
|
Type of Course |
Seminar |
|
Course Language |
German (course materials in German and English) |
|
ECTS |
3 |
|
Lecturer |
Prof. Dr. Martin Natter |
|
Contact |
For questions please contact Ms. Malin Pimper |
|
Date and Time |
Kick-off: 24 Feb 2023, 14:00 - 18:00 Presentations: 28 April 2023, 09:00 - 18:00 |
|
Room |
tba |
|
Requirements |
Attendance of the lecture Retail Marketing in the same or previous spring semester is recommended. Please go to course catalogue for more information. |
|
Pre-registration |
Please pre-register for this course from 16 - 22 Jan 2023 according to the information in the course catalogue. |
| Registration | After a positive confirmation of your application, please register via UZH module booking. |
|
Assessment |
Submission of written paper (deadline): 12 May 2023 |
PhD Level
PhD Seminar in Quantitative Marketing Research
|
Course Number |
|
|
Type of Course |
Seminar |
|
Course Language |
English |
|
ECTS |
3 |
|
Lecturers |
Prof. Dr. René Algesheimer Prof. Dr. Martin Natter |
|
Contact |
For questions please contact Ms. Katherine Rother (Chair Prof. Algesheimer) |
|
Date and Time |
tba |
|
Pre-requisites |
Prior to the seminar, students need to read up on central |
|
Application |
An application for this seminar is mandatory |
|
Registration |
After a positive confirmation of your application, please Registration without a positive confirmation of your |
|
Assessment |
Participation, discussion and presentation of own research project |