Spring Semester 2022

Bachelor Level

New Product Marketing (Neuproduktmarketing)

Course Number
(Catalogue Link)

BOEC0361

Type of Course

Lecture with Practical Exercises

Course Language

German (course materials in English and German)

ECTS

3

Lecturer

Dr. rer. soc. oec. Brigitte Stangl

Contact

For questions please contact Mr. Nils Hossli

Date and Time

01 - 04 February 2022, 09:00 - 16:00

Room

KOH-B-10

Registration

Please register via UZH module booking

Further Course
Information

Available on OLAT for registered course participants

Online Examination

30 March 2022, 12:30 - 13:30

 

Master Level

Retail Marketing (Handelsmarketing)

Course Number
(Catalogue Link)

MOEC0447

Type of Course

Lecture with Practical Exercises

Course Language

German (course materials mostly in English)

ECTS

3

Lecturer

Prof. Dr. Jochen Reiner

Contact

For questions please contact  Ms. Sybilla Merian

Date and Time

14 - 17 February 2022, 09:00 - 17:00

Room

not applicable (course held online)

Requirements

Strong analytical skills

Registration

Please register via UZH module booking

Further Course Information

Available on OLAT for registered course participants

Assessment

Grading based on course assignments -
please go to course catalogue for more information

 

PhD Level

PhD Seminar in Quantitative Marketing Research

Course Number
(Catalogue Link)

DOEC0384

Type of Course

Seminar

Course Language

English

ECTS

3

Lecturers

Prof. Dr. René Algesheimer

Prof. Dr. Martin Natter

Contact

For questions please contact Ms. Jasmin de Clercq (Chair Prof. Algesheimer)

Date and Time

22 February, 29 March, 17 May 2022
09:30 - 12:00

Pre-requisites

Prior to the seminar, students need to read up on central
topics in the related literature

Application

An application for this seminar is mandatory

Registration

After a positive confirmation of your application, please
register via UZH module booking

Registration without a positive confirmation of your 
application does not imply the rights to attend the
course - in this case the course will be graded as failed

Assessment

Participation, discussion and presentation of own research project