Spring Semester 2023

Bachelor Level

New Product Marketing (Neuproduktmarketing)

Course Number
(Catalogue Link)

BO0088

Type of Course

Lecture with Practical Exercises

Course Language

German (course materials in English and German)

ECTS

3

Lecturer

Prof. Dr. Martin Natter

Contact

For questions please contact Mr. Nils Hossli

Date and Time

06 - 09 February 2023, 09:00 - 16:00

Room

tba

Registration

Please register via UZH module booking

Further Course
Information

Available on OLAT for registered course participants

Online Examination

30 March 2023, 12:30 - 13:30

 

Master Level

Retail Marketing (Handelsmarketing)

Course Number
(Catalogue Link)

MO0146

Type of Course

Lecture with Practical Exercises

Course Language

German (course materials mostly in English)

ECTS

3

Lecturer

Prof. Dr. Martin Natter

Contact

For questions please contact  Ms. Malin Pimper

Date and Time

13 - 16 February 2023, 09:00 - 17:00

Room

tba

Requirements

Strong analytical skills

Registration

Please register via UZH module booking

Further Course Information

Available on OLAT for registered course participants

Assessment

Grading based on course assignments -
please go to course catalogue for more information

 

Seminar in Retail Marketing (Handelsmarketing-Seminar)

Course Number
(Catalogue Link)

MO0145

Type of Course

Seminar

Course Language

German (course materials in German and  English)

ECTS

3

Lecturer

Prof. Dr. Martin Natter

Contact

For questions please contact  Ms. Malin Pimper

Date and Time

Kick-off: 24 Feb 2023, 14:00 - 18:00

Presentations: 28 April 2023, 09:00 - 18:00

Room

tba

Requirements

Attendance of the lecture Retail Marketing in the same or previous spring semester is recommended. Please go to course catalogue for more information.

Pre-registration

Please pre-register for this course from 16 - 22 Jan 2023 according to the information in the course catalogue.
Registration After a positive confirmation of your application, please register via UZH module booking.

Assessment

Submission of written paper (deadline): 12 May 2023

 

PhD Level

PhD Seminar in Quantitative Marketing Research

Course Number
(Catalogue Link)

DOEC0384

Type of Course

Seminar

Course Language

English

ECTS

3

Lecturers

Prof. Dr. René Algesheimer

Prof. Dr. Martin Natter

Contact

For questions please contact Ms. Katherine Rother (Chair Prof. Algesheimer)

Date and Time

tba

Pre-requisites

Prior to the seminar, students need to read up on central
topics in the related literature

Application

An application for this seminar is mandatory

Registration

After a positive confirmation of your application, please
register via UZH module booking

Registration without a positive confirmation of your 
application does not imply the rights to attend the
course - in this case the course will be graded as failed

Assessment

Participation, discussion and presentation of own research project