Spring Semester 2021
Bachelor Level
New Product Marketing (Neuproduktmarketing)
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Course Number |
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Type of Course |
Lecture with Practical Exercises This lecture will be held online |
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Course Language |
German (course materials in English and German) |
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ECTS |
3 |
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Lecturer |
Prof. Dr. Martin Natter |
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Contact |
For questions please contact Mr. Nils Hossli |
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Date and Time |
8 - 11 February 2021, 09:00 - 16:00 |
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Room |
not applicable (course held online) |
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Registration |
Please register via UZH module booking |
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Further Course |
Available on OLAT for registered course participants |
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Examination |
25 March 2021, 12:30 - 13:30 The examination takes place digitally |
Master Level
Retail Marketing (Handelsmarketing)
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Course Number |
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Type of Course |
Lecture with Practical Exercises This lecture will be held online |
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Course Language |
German (course materials mostly in English) |
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ECTS |
3 |
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Lecturer |
Prof. Dr. Martin Natter |
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Contact |
For questions please contact Ms. Sybilla Merian |
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Date and Time |
15 - 18 February 2021, 09:00 - 16:00 |
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Room |
not applicable (course held online) |
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Requirements |
Strong analytical skills |
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Registration |
Please register via UZH module booking |
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Further Course Information |
Available on OLAT for registered course participants |
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Assessment |
Grading based on course assignments - please go to course catalogue for more information |
PhD Level
PhD Seminar in Quantitative Marketing Research
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Course Number |
|
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Type of Course |
Seminar This seminar will be held online |
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Course Language |
English |
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ECTS |
3 |
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Lecturers |
Prof. Dr. René Algesheimer Prof. Dr. Martin Natter |
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Contact |
For questions please contact Ms. Jasmin de Clercq (Chair Prof. Algesheimer) |
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Date and Time |
09 March, 27 April, 18 May 2021 |
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Pre-requisites |
Prior to the seminar, students need to read up on central |
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Application |
An application for this seminar is mandatory |
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Registration |
After a positive confirmation of your application, please Registration without a positive confirmation of your |
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Assessment |
Participation, discussion and presentation of own research project The assessment takes place digitally |