Spring Semester 2022
Bachelor Level
New Product Marketing (Neuproduktmarketing)
Course Number |
|
Type of Course |
Lecture with Practical Exercises |
Course Language |
German (course materials in English and German) |
ECTS |
3 |
Lecturer |
Dr. rer. soc. oec. Brigitte Stangl |
Contact |
For questions please contact Mr. Nils Hossli |
Date and Time |
01 - 04 February 2022, 09:00 - 16:00 |
Room |
KOH-B-10 |
Registration |
Please register via UZH module booking |
Further Course |
Available on OLAT for registered course participants |
Online Examination |
30 March 2022, 12:30 - 13:30 |
Master Level
Retail Marketing (Handelsmarketing)
Course Number |
|
Type of Course |
Lecture with Practical Exercises |
Course Language |
German (course materials mostly in English) |
ECTS |
3 |
Lecturer |
Prof. Dr. Jochen Reiner |
Contact |
For questions please contact Ms. Sybilla Merian |
Date and Time |
14 - 17 February 2022, 09:00 - 17:00 |
Room |
RAK-E-8 |
Requirements |
Strong analytical skills |
Registration |
Please register via UZH module booking |
Further Course Information |
Available on OLAT for registered course participants |
Assessment |
Grading based on course assignments - please go to course catalogue for more information |
PhD Level
PhD Seminar in Quantitative Marketing Research
Course Number |
|
Type of Course |
Seminar |
Course Language |
English |
ECTS |
3 |
Lecturers |
Prof. Dr. René Algesheimer Prof. Dr. Martin Natter |
Contact |
For questions please contact Ms. Jasmin de Clercq (Chair Prof. Algesheimer) |
Date and Time |
22 February, 29 March, 17 May 2022 |
Pre-requisites |
Prior to the seminar, students need to read up on central |
Application |
An application for this seminar is mandatory |
Registration |
After a positive confirmation of your application, please Registration without a positive confirmation of your |
Assessment |
Participation, discussion and presentation of own research project |