Spring Semester 2019

Bachelor Level

New Product Marketing (Neuproduktmarketing)

Course Number
(Catalogue Link)
BOEC0361
Type of Course Lecture with Practical Exercises
Course Language German (course materials in English and German)
ECTS 3
Lecturer Prof. Dr. Martin Natter
Date and Time 4 - 7 Feb 2019, 09:00 - 16:00
Room KOL-F-101
Registration

Please register via UZH module booking

Examination

27 Mar 2019, 12:30 - 13:30, HAH-E-11

 

Master Level

Retail Marketing (Handelsmarketing)

Course Number
(Catalogue Link)
MOEC0447
Type of Course Lecture with Practical Exercises
Course Language German (course materials mostly in English)
ECTS 3
Lecturer Prof. Dr. Martin Natter
Contact

For questions please contact  Julia Wamsler.

Date and Time 11 - 14 Feb 2019, 09:00 - 16:00
Room KOL-E-18
Registration Please register via UZH module booking
Examination

29 Mar 2019, 12:30 - 13:30, KOL-F-101

Requirements Knowledge in programming language R is recommended, but not mandatory. Please go to course catalogue for more information.

 

Seminar in Retail Marketing (Handelsmarketing-Seminar)

Course Number (Catalogue Link) MOEC0479
Type of Course Seminar
Course Language German (course materials in German and English)
ECTS 3
Lecturer Prof. Dr. Martin Natter
Contact For questions please contact  Julia Wamsler.
Date and Time

Kick-off: 15 Feb 2019, 14:00 - 17:00

Presentations: 3 May 2019, 09:00 - 18:00

Room

SOE-E-2 (15 Feb + 3 May 2019)

Pre-registration

Please pre-register for this course from 14 - 20 Jan 2019 according to the information in the course catalogue.

Registration After a positive confirmation of your application, please register via UZH module booking.
Examination Submission of written paper (deadline): 17 May 2019
Requirements Prior attendance at lecture Retail Marketing (MOEC0447) in the same or previous spring semester. Please go to course catalogue for more information.