Fall Semester 2022
Assessment Level
Business Administration I (Betriebswirtschaftslehre I)
|
Course Number |
|
|
Type of Course |
Lecture and Exercises |
|
Course Language |
German |
|
ECTS |
3 |
|
Lecturer |
Prof. Dr. Martin Natter |
|
Contact |
For questions regarding part 2 of this lecture "Grundlagen des Marketing", please contact Ms. Sybilla Merian |
|
Date and Time |
|
|
Room |
|
|
Start of Lecture |
19 September 2022 |
|
Registration |
Please register via UZH module booking |
|
Online Examination |
22 December 2022, 09:00 - 10:00 |
|
Further Course Information |
Bachelor Level
Interactive Marketing Communication (Interaktive Marketingkommunikation)
|
Course Number |
|
|
Type of Course |
Lecture with Practical Excercises |
|
Course Language |
German (course materials in German and English) |
|
ECTS |
3 |
|
Lecturer |
Dr. Daniel Kostyra |
|
Contact |
For questions please contact Mr. Nils Hossli |
|
Date and Time |
29 August - 02 September 2022, 09:00 - 15:00 |
|
Room |
SOD-1-102 |
|
Registration |
Please register via UZH module booking |
|
Further Course Information |
Available on OLAT for registered course participants |
|
Online Examination |
27 October 2022, 12:30 - 13:30 |
Marketing Strategy
|
Course Number |
|
|
Type of Course |
Seminar |
|
Course Language |
English |
|
ECTS |
3 |
|
Lecturer |
Prof. Dr. Martin Natter |
|
Contact |
For questions before the course starts please contact Ms. Malin Pimper and during the course Ms. Dr. Margit Kastner |
|
Date and Time |
05 - 08 September 2022, 09:00 - 17:00 |
|
Room |
PLM F-103/104 |
|
Requirements |
Recommended pre-requisite: New Product Marketing (Neuproduktmarketing), BOEC0361 |
|
Pre-registration |
Please pre-register for this course according to |
|
Registration |
After a positive confirmation of your application, please |
|
Further Course Information |
Available on OLAT for registered course participants |
|
Assessment |
Grading based on seminar assignments - |
Master Level
Consumer Insights (Konsumentenverhalten)
|
Course Number |
|
| Minor Marketing |
This course is part of the new Minor Marketing (implemented as of fall 2022) |
|
Type of Course |
Lecture with Practical Excercises |
|
Course Language |
German (course materials in German and English) |
|
ECTS |
3 |
|
Lecturer |
Prof. Dr. Martin Natter |
|
Contact |
For questions please contact Ms. Dr. Sabrina Stöckli |
|
Date and Time |
13 - 16 September 2022, 09:00 - 16:00 |
|
Room |
AND-4-06 |
|
Requirements |
Knowledge in programming language R - please go to course catalogue for further information |
|
Registration |
Please register via UZH module booking |
|
Further Course Information |
Available on OLAT for registered course participants |
|
Assessment |
Grading based on individual report of research idea - |
PhD Level
PhD Seminar in Quantitative Marketing Research
|
Course Number |
|
|
Type of Course |
Seminar |
|
Course Language |
English |
|
ECTS |
3 |
|
Lecturers |
Prof. Dr. Martin Natter Prof. Dr. René Algesheimer |
|
Contact |
For questions please contact Mr. Nils Hossli |
|
Date and Time |
04 Octobre, 25 October + 13 December 2022 |
|
Room |
AND 3.46 (04 Octobre 2022) WEV H326 (25 October 2022) AND 4.57 (13 December 2022) |
|
Pre-requisites |
Prior to the seminar, students need to read up on central |
|
Application |
An application for this seminar is mandatory |
|
Registration |
After a positive confirmation of your application, please Registration without a positive confirmation of your |
|
Assessment |
Participation, discussion and presentation of own research project |