Fall Semester 2021

Assessment Level

Business Administration I (Betriebswirtschaftslehre I)

Course Number
(Catalogue Link)

AOEC0014

Type of Course

Lecture and Exercises

Course Language

German

ECTS

3

Lecturer

Prof. Dr. Martin Natter
Prof. Dr. Andreas Georg Scherer

Contact

For questions regarding part 2 of this lecture "Grundlagen des Marketing", please contact Ms. Sybilla Merian

Date and Time

various

Room

various

Start of Lecture

23 September 2021

Registration

Please register via UZH module booking

Online Examination

23 December 2021, 09:00 - 10:00

Further Course Information

BWL I

Bachelor Level

Interactive Marketing Communication (Interaktive Marketingkommunikation)

Course Number
(Catalogue Link)

BOEC0360

Type of Course

Lecture with Practical Excercises

Course Language

German (course materials in German and English)

ECTS

3

Lecturer

Dr. Daniel Kostyra

Contact

For questions please contact  Mr. Nils Hossli

Date and Time

30 August - 03 September 2021, 09:00 - 15:00

Room

SOD-1-102

Registration

Please register via UZH module booking

Further Course Information

Available on OLAT for registered course participants

Online Examination

27 October 2021, 12:30 - 13:30

Marketing Strategy

Course Number
(Catalogue Link)

BOEC0368

Type of Course

Seminar

Course Language

English

ECTS

3

Lecturer

Prof. Dr. Martin Natter

Contact

For questions please contact Ms. Petra Tipaldi

Date and Time

06 - 09 September 2021, 09:00 - 17:00

Room

PLM-F-103/104

Requirements

Recommended pre-requisite: New Product Marketing (Neuproduktmarketing), BOEC0361
Microsoft Excel skills including Solver Application and
Regression Analysis

Pre-registration

Please pre-register for this course according to
the information in the course catalogue from
05 - 18 July 2021

Registration

After a positive confirmation of your application, please
register via UZH module booking

Further Course Information

Available on OLAT for registered course participants

Assessment

Grading based on seminar assignments -
please go to course catalogue for more information

Master Level

Consumer Insights (Konsumentenverhalten)

Course Number
(Catalogue Link)

MOEC0462

Minor Marketing

This course is part of the new Minor Marketing (implemented as of fall 2021)
Go to course catalogue information
Go to faculty information

Type of Course

Lecture with Practical Excercises

Course Language

German (course materials in German and English)

ECTS

3

Lecturer

Prof. Dr. Martin Natter

Contact

For questions please contact Ms. Petra Tipaldi

Date and Time

14 - 17 September 2021, 09:00 - 16:00

Room

PLM-F-103/104

Requirements

Knowledge in programming language R - please go to course catalogue for further information

Registration

Please register via UZH module booking

Further Course Information

Available on OLAT for registered course participants

Assessment

Grading based on individual report of research idea -
please go to course catalogue for more information

 

PhD Level

PhD Seminar in Quantitative Marketing Research

Course Number
(Catalogue Link)

DOEC0384

Type of Course

Seminar

Course Language

English

ECTS

3

Lecturers

Prof. Dr. Martin Natter

Prof. Dr. René Algesheimer

Contact

For questions please contact Mr. Nils Hossli

Date and Time

28 September, 26 October + 07 December 2021
09:30 - 12:00

Pre-requisites

Prior to the seminar, students need to read up on central
topics in the related literature

Application

An application for this seminar is mandatory

Registration

After a positive confirmation of your application, please
register via UZH module booking

Registration without a positive confirmation of your 
application does not imply the rights to attend the
course - in this case the course will be graded as failed

Assessment

Participation, discussion and presentation of own research project