Fall Semester 2019

Assessment Level

Business Administration I (Betriebswirtschaftslehre I)

Course Number
(Catalogue Link)

AOEC0014

Type of Course

Lecture and Exercises

Course Language

German

ECTS

3

Lecturer

Prof. Dr. Martin Natter
Prof. Dr. Andreas Georg Scherer

Contact

For questions regarding part 2 of this lecture "Grundlagen des Marketing", please contact Mr. Ruedi Ergenzinger

Date and Time

various

Room

various

Start of Lecture

19 September 2019

Registration

Please register via UZH module booking

Examination

19 December 2019, 09:00 - 10:00, Messe Zurich

Further Course Information

Assessment BWL I

 

Bachelor Level

Interactive Marketing Communication (Interaktive Marketingkommunikation)

Course Number
(Catalogue Link)

BOEC0360

Type of Course

Lecture with Practical Excercises

Course Language

German (course materials in German and English)

ECTS

3

Lecturer

Dr. Daniel Kostyra

Contact

For questions please contact  Ms. Julia Wamsler

Date and Time

26 - 30 August 2019, 09:00 - 15:00

Room

RAI-G-041

Registration

Please register via UZH module booking

Further Course Information

Available on OLAT for registered course participants

Examination

23 October 2019, 12:30 - 13:30, HAH-E-11 + KOL H 312

Information will be published on OLAT a few days prior to the examination date.

Marketing Strategy

Course Number
(Catalogue Link)

BOEC0368

Type of Course

Seminar

Course Language

English

ECTS

3

Lecturer

Prof. Dr. Martin Natter

Contact

For questions please contact Ms. Petra Tipaldi

Date and Time

2 - 5 September 2019, 09:00 - 17:00

Room

BIN-0-K.02    (Mon, 2 Sep 2019)

RAI-G-041     (Tue, 3 Sep 2019)

SOD-1-102    (Wed + Thu, 4 - 5 Sep 2019)

Requirements

Recommended pre-requisite: New Product Marketing (Neuproduktmarketing), BOEC0361
Microsoft Excel skills including Solver Application and
Regression Analysis

Pre-registration

Please pre-register for this course according to
the information in the course catalogue from
1 July - 9 August 2019

Registration

After a positive confirmation of your application, please
register via UZH module booking

Further Course Information

Available on OLAT for registered course participants

Examination

Grading based on seminar assignments -
please go to course catalogue for more information

Master Level

Consumer Insights (Konsumentenverhalten)

Course Number
(Catalogue Link)

MOEC0462

Type of Course

Lecture with Practical Excercises

Course Language

German (course materials in German and English)

ECTS

3

Lecturer

Prof. Dr. Martin Natter

Contact

For questions please contact Ms. Petra Tipaldi

Date and Time

10 - 13 September 2019, 09:00 - 16:00

Room

RAI-G-041   (Tue - Thu, 10 - 12 Sep 2019)

SOF-E-05    (Fri, 13 Sep 2019)

Requirements

Knowledge in programming language R - please go to course catalogue for further information

Registration

Please register via UZH module booking

Further Course Information

Available on OLAT for registered course participants

Examination

24 October 2019, 12:30 - 13:30, KOL-F-118

 

PhD Level

PhD Seminar in Quantitative Marketing Research

Course Number
(Catalogue Link)

DOEC0384

Type of Course

Seminar

Course Language

English

ECTS

3

Lecturers

Prof. Dr. Martin Natter

Prof. Dr. René Algesheimer

Contact

For questions please contact Mr. Nils Hossli

Date and Time

24 September, 1 October + 3 December 2019
09:30 - 12:00

Room

AND-4-57     (24 Sep + 3 Dec 2019)
WEV-H-326  (1 Oct 2019)

Pre-requisites

Prior to the seminar, students need to read up on central
topics in the related literature

Application

An application for this seminar is mandatory

Registration

After a positive confirmation of your application, please
register via UZH module booking

Registration without a positive confirmation of your 
application does not imply the rights to attend the
course - in this case the course will be graded as failed

Examination

Participation, discussion and presentation of own research project