Fall Semester 2019

Assessment Level

Business Administration I (Betriebswirtschaftslehre I)

Course Number
(Catalogue Link)

AOEC0014
Type of Course Lecture and Exercises
Course Language German
ECTS 3
Lecturer Prof. Dr. Martin Natter
Prof. Dr. Andreas Georg Scherer
Contact For questions regarding part 2 of this lecture "Grundlagen des Marketing", please contact Ruedi Ergenzinger
Date and Time various
Room various
Start of Lecture 19 September 2019
Registration Please register via UZH module booking
Examination

19 December 2019, 09:00 - 10:00, Messe Zürich

Further Information

Assessment BWL I

 

Bachelor Level

Interactive Marketing Communication (Interaktive Marketingkommunikation)

Course Number
(Catalogue Link)

BOEC0360

Type of Course Lecture with Practical Excercises
Course Language German (course materials in German and English)
ECTS 3
Lecturer Dr. Daniel Kostyra
Contact For questions please contact  Julia Wamsler
Date and Time 26 - 30 August 2019, 09:00 - 15:00
Room

to be advised on OLAT

(VVZ publication of rooms 2 September 2019)

Registration - Please register via UZH module booking
- Further information available on OLAT
Examination

23 October 2019, 12:30 - 13:30, room tba

Marketing Strategy

Course Number
(Catalogue Link)
BOEC0368
Type of Course Seminar
Course Language English
ECTS 3
Lecturer Prof. Dr. Martin Natter
Contact For questions please contact Petra Tipaldi
Date and Time 2 - 5 September 2019, 09:00 - 17:00
Room

to be advised on OLAT

(VVZ publication of rooms 2 September 2019)

Pre-registration Please pre-register for this course from 1 July - 9 August 2019 according to the information in the course catalogue.
Registration After a positive confirmation of your application, please
register via UZH module booking.
Examination Seminar Assignments
Requirements Recommended pre-requisite: New Product Marketing (Neuproduktmarketing), BOEC0361
Microsoft Excel skills including Solver Application and
Regression Analysis.

Master Level

Consumer Insights (Konsumentenverhalten)

Course Number
(Catalogue Link)
MOEC0462
Type of Course Lecture with Practical Excercises
Course Language German (course materials in German and English)
ECTS 3
Lecturer Prof. Dr. Martin Natter
Contact For questions please contact Petra Tipaldi
Date and Time

10 - 13 September 2019, 09:00 - 16:00

Room

to be advised on OLAT

(VVZ publication of rooms 2 September 2019)

Registration Please register via UZH module booking
Examination

24 October 2019, 12:30 - 13:30, room tba

Requirements Knowledge in programming language R. Please go to course catalogue for further information.

 

PhD Level

PhD Seminar in Quantitative Marketing Research

Course Number
(Catalogue Link)
DOEC0384
Type of Course Seminar
Course Language English
ECTS 3
Lecturers

Prof. Dr. Martin Natter

Prof. Dr. René Algesheimer

Date and Time

24 September, 1 October + 3 December 2019
09:30 - 12:00

Room

AND-4-57 (24 September + 3 December 2019)
WEV-H-326 (1 October 2019)

Pre-requisites Prior to the seminar, students need to read up on central
topics in the related literature.
Application An application for this seminar is mandatory.
Registration

After a positive confirmation of your application, please
register via UZH module booking. Registration without a positive confirmation of your application does not imply the rights to attend the course. In this case the course will be graded as failed.

Examination Participation, discussion and presentation of own research project.