Fall Semester 2018

Assessment Level

Business Administration I (Betriebswirtschaftslehre I)

Course Number
(Catalogue Link)

AOEC0014
Type of Course Lecture and Exercises
Course Language German
ECTS 3
Lecturer Prof. Dr. Martin Natter
Prof. Dr. Andreas Georg Scherer
Contact For questions regarding part 2 of this lecture "Grundlagen des Marketing", please contact Ruedi Ergenzinger
Date and Time various
Room various
Start of Lecture 20 Sep 2018
Registration Please register via UZH module booking
Examination

20 Dec 2018, 09:00 - 10:00, Messe Zürich

Further Information

Assessment BWL I

 

Bachelor Level

Interactive Marketing Communication (Interaktive Marketingkommunikation)

Course Number
(Catalogue Link)

BOEC0360

Please note: new course title as of HS18 (previously "Personalized Marketing")

Type of Course Lecture with Practical Excercises
Course Language German (course materials in German and English)
ECTS 3
Lecturer Dr. Daniel Kostyra
Contact For questions please contact  Julia Wamsler
Date and Time 3 - 7 Sep 2018, 09:00 - 15:00
Room

RAI-G-041

Registration - Please register via UZH module booking
- Examination registration during the course
- Further information available on OLAT
Examination

11 Oct 2018, 12:30 - 13:30, HAH-E-11

Marketing Strategy

Course Number
(Catalogue Link)
BOEC0368
Type of Course Seminar
Course Language English
ECTS 3
Lecturer Prof. Dr. Martin Natter
Contact For questions please contact Petra Tipaldi
Date and Time 27 - 30 Aug 2018, 09:00 - 17:00
Room

KOL-F-118

Pre-registration Please pre-register for this course from 18 - 24 Jun 2018 according to the information in the course catalogue.
Registration After a positive confirmation of your application, please
register via UZH module booking.
Examination Seminar Assignments
Requirements Recommended pre-requisite: New Product Marketing (Neuproduktmarketing), BOEC0361
Microsoft Excel skills including Solver Application and
Regression Analysis.

Master Level

Consumer Insights (Konsumentenverhalten)

Course Number
(Catalogue Link)
MOEC0462
Type of Course Lecture with Practical Excercises
Course Language German (course materials in German and English)
ECTS 3
Lecturer Prof. Dr. Martin Natter
Contact For questions please contact Petra Tipaldi
Date and Time

10 Sep 2018, 09:00 - 12:00

11 - 14 Sep 2018, 09:00 - 15:00

Room

HAH-E-11 (10 - 11 Sep 2018)
SOC-1-106 (12 - 14 Sep 2018)

Registration Please register via UZH module booking
Examination

10 Oct 2018, 12:30 - 13:30, SOC-1-106

Requirements Knowledge in programming language R. Please go to course catalogue for further information.

 

PhD Level

PhD Seminar in Quantitative Marketing Research

Course Number
(Catalogue Link)
DOEC0384
Type of Course Seminar
Course Language English
ECTS 3
Lecturers

Prof. Dr. Martin Natter

Prof. Dr. René Algesheimer

Date and Time

18 Sep 2018, 09:00 - 11:30
25 Sep + 2 Oct 2018, 09:30 - 12:00

Room

AND-4-57 (18 Sep and 2 Oct 2018)
WEV-H-326 (25 Sep 2018)

Pre-requisites Prior to the seminar, students need to read up on central
topics in the related literature.
Application An application for this seminar is mandatory.
Registration

After a positive confirmation of your application, please
register via UZH module booking. Registration without a positive confirmation of your application does not imply the rights to attend the course. In this case the course will be graded as failed.

Examination Participation, discussion and presentation of own research project.