Petra Tipaldi studied Business Administration at the Baden Wuerttemberg Cooperative State University in Villingen-Schwenningen (B.A.). After gaining practical experience in project administration at Airbus and KUKA Robotics, she completed her master’s degree in Business and Economics at the University of Basel, majoring in Marketing (M.Sc.). During that time, she studied one semester at the Queensland University of Technology (QUT) in Brisbane, Australia.
In March 2017, she started as a doctoral student at the University of Zurich at the Department of Business Administration. Since then, she assists Professor Natter in his lectures and seminars.
Her research interests focus on recent trends in consumer behavior. In this field, she is especially interested in identifying underlying processes in consumers' decision making and ways to simplify complex decisions.