Olivier Reimann joined the Chair of Marketing held by Prof. Dr. Martin Natter in September 2017. Previously, he worked as Research and Teaching Associate at the University of Vienna, Austria (Chair of Marketing – Prof. Dr. Dr. h.c. Udo Wagner) for four years. He received a Dipl.-Kfm. degree (former German equivalent to a MSc in Business Administration (majors: Marketing, International Management, and International Economics) at the Otto von Guericke University Magdeburg, Germany, where he graduated best in class. Currently, he is finishing the PhD program at the University of Vienna.
Olivier’s research focuses on recent trends of Premium Private Labels and Celebrity Co-Branding. He has presented his work at conferences such as Marketing Science Annual Conference, Global Marketing Conference, and International Conference on Research on National Brand & Private Label Marketing. He was also invited to several doctoral colloquia such as the 2017 ISMS Doctoral Consortium, the 2016 EMAC Doctoral Colloquium, and the 2016 EMAC Junior Faculty & Doctoral Student Research Camp. His work has been published in the European Journal of Operational Research (VHB: A-Journal) as well as in several conference proceedings.
At UZH Olivier assists Professor Natter in his lectures and seminars. Furthermore, he teaches Digital Marketing at the University of Vienna, Austria and HTW Chur, Switzerland.