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Department of Business Administration Innovation & Marketing Group

Innovation & Marketing Group

Welcome to our webspace

"Business has only two functions -
marketing and innovation."

Peter Drucker

The Innovation & Marketing Group at the University of Zurich is a dynamic community with new faculty members, research associates and students.

We research, teach, study and connect at the cutting-edge of global management education. We offer hands-on courses for undergraduate and graduate students as well as in the executive education and Ph.D. program at the University of Zurich Graduate School of Business.

All research and classroom projects are grounded in business and industry. Faculty and students cooperate closely with industry leaders to meet the upcoming challenges of everyday business and everyday life. An increasing number of innovation & marketing-related research projects, publications and citations reflect the growing reputation of our faculty's research.

Connect yourself with the innovation & marketing program at the University of Zurich.

Weiterführende Informationen

recent guest speakers

University of Zurich
Institute for Strategy and Business Economics
Innovation & Marketing
Plattenstrasse 14
8032 Zurich

location plan

Building PLM