Raluca Gui

Research Associate

“Life is like photography. You need the negatives to develop.”



Raluca is a PhD student at the chair of marketing and market research at the University of Zurich. With a background in Mathematics and Economics, Raluca got interested in studying customer mindset, peer effects in product diffusion and brand valuation. Raluca's spare time is dedicated to her family and to cooking exotic new recipes.

Research Interests

Curriculum Vitae

Refereed Conference Participations (1)