“If we knew what it was we were doing, it would not be called research, would it?”Albert Einstein
Elena Golofast is a PhD Student at the Chair for Marketing and Market Research at the University of Zurich. She came to Zurich after obtaining her master degree in Germany. She likes to work with the team and to apply quantitative as well as experimental research methods to analyze decision making problems. In her spare time she plays table tennis and spends time hiking.