Sébastien Caduff

External Doctoral Student

Tel.: +41 44 634 2918

“It is through science that we prove, but through intuition that we discover.”

Jules Henry Poincaré


Sébastien lives in Liechtenstein, one of the world's smallest countries. He originally came to Zurich to study Business Administration. During his studies with a strong focus on Marketing and Market Research and Advertising Psychology he founded his own marketing agency in 2004. Now, after successfully finishing his studies he is Research Assistent at the Chair for Marketing and Market Research at the University of Zurich. In matters of research, he is especially interested in the broad fields of advertising, group dynamics and gamification as well as serious gaming. His favorite research methods are experiments, an approach, where precise work and practical experienced thinking are meeting creativity. Sébastien writes regularly for different non scientific magazines as well as for his online blog called "Werbeblog" about special marketing campaigns and extraordinary advertisements. As an aesthetically driven person, he is attracted by art and attractive designs. In his spare free time, he is an active photographer.

Research Interests

Curriculum Vitae

Membership In Academic Associations (1)