Jeroen is a research assistant at the URPP in Social Networks at the University of Zürich. After obtaining his bachelor in Business Administration in Amsterdam, he completed his master in Management and Economics at the University of Zürich. After writing a thesis on the influence of social networks on consumer behavior, he decided to start at our chair. He enjoys working with the team to provide marketing related solutions to the challenges firms face nowadays in the quickly developing digital landscape. If Jeroen is not at the office, he’s probably busy concurring the Dutch market as he works part-time for a digital marketing agency. In his spare time, he enjoys going to the mountains or improving his table soccer skills.

by subject:

• Social influence
• Product Adoption
• Customer Lifetime Value

by methods:

• Survival analysis
• Social network analysis

• European Marketing Association (EMAC)