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Institut für Betriebswirtschaftslehre Chair for Marketing and Market Research

Dr. Markus Meierer

External Lecturer

markus.meierer@business.uzh.ch

 

"The great tragedy of science — the slaying of a beautiful hypothesis by an ugly fact."

Thomas Henry Huxley



  • External Lecturer at the Chair for Marketing and Market Research | UZH
  • Assistant Professor at the Institute of Management | Université de Genève


Markus teaches Machine Learning at UZH. In his current research, he bridges marketing, network science, computational linguistics, and computer science to increase the understanding of large scale consumer networks.

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Markus Meierer

Dr. Markus Meierer

Research focus:
networks and consumers: highlighting the importance of consumers’ social ties for consumer behavior
Methodological focus:
multilevel modeling: highlighting the importance of contextual effects to explain consumer behavior

University of Zurich
Department of Business Administration
Chair for Marketing and Market Research
Andreasstrasse 15
8050 Zurich
Switzerland
Phone: +41 44 634 92 02