If you can't explain it simply, you don't understand it well enough. (Albert Einstein)
Claudia is a research associate (PhD candidate) at the Chair of Marketing and Market Research. She has completed both her Bachelor and Master of Arts in Management & Economics at the University of Zurich. After her Bachelor Thesis on product success in a cross-national context, she already joined our chair as a teaching and research assistant. During her master studies she focused on courses in econometrics and data science and wrote her Master Thesis on the performance of matching methods under endogeneity. Claudia is intrigued by how quantitative business problems can be tackled using different methods and how the results can vary depending on the method at hand. She is interested in what drives consumers on a social, behavioral and technical level. In her free time, Claudia enjoys doing sports, especially running, and gardening. She has already completed the Zurich Marathon and is always looking for a new athletic challenge.