Claudia Wenzel

Research Associate

Tel.:  +41 44 634 92 53

The best way to predict the future is to invent it.
- Alan Kay -


Claudia is a research associate & PhD candidate at the Chair of Marketing and Market Research. She has completed both her undergraduate and graduate studies in Management & Economics at the University of Zurich. After her bachelor’s thesis on product success in a cross-national context, she already joined our chair as a teaching and research assistant. During her master studies she focused on courses in econometrics and data science and wrote her master’s thesis on the performance of matching methods under endogeneity. 

In her dissertation, Claudia analyzes how consumers value their personal information and under which circumstances they are willing to share this information for a societal benefit. Specifically, she is interested in what drives consumers’ pro-social behavior and how they can be nudged to do better. To translate research findings into practice, Claudia is collaborating on societal projects with Stiftung Mercator Schweiz and Stiftung Risikodialog in Switzerland. 

In her free time, Claudia enjoys doing sports, especially running, and roaming the Swiss Alps. She has already completed the Zurich Marathon and is always looking for the next (athletic) challenge.