Yuxin Chen is the Polks Bros. Professor in Retailing at the Kellogg School of Management at Northwestern University. He teaches Marketing Management.

His primary research areas include database marketing, internet marketing, pricing, retailing, competitive strategies, structural empirical models, Bayesian econometric methods, and behavioral economics. His research has appeared in journals such as the Journal of Marketing Research, Management Science, Marketing Science and Quantitative Marketing and Economics. He received the Frank M. Bass Dissertation Paper Award for best marketing paper derived from a PhD thesis published in an INFORMS-sponsored journal and the 2001 John D.C. Little Award for the best marketing paper published in Marketing Science or Management Science for his research on targeted marketing.

He currently serves on the editorial boards of the Journal of Marketing Research (Associate Editor), Management Science (Associate Editor), Marketing Science (Area Editor), and Quantitative Marketing and Economics (Associate Editor). He was also on the editorial board of the Journal of Marketing.

Professor Chen received his B.S. in Physics from Fudan University, a MSBA and a Ph.D. in Marketing from Washington University in St. Louis. He also studied in Computer Science department in the Graduate School of Zhejiang University.

Yuxin offered a PhD seminar in December 2010 on "Applications of Behavioral Economics in Marketing" and will be joining us again in November 2011 offering a PhD seminar on "Advanced Topics in Empirical Modeling".