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Institut für Betriebswirtschaftslehre Chair for Marketing and Market Research

Curriculum Vitae

Caroline is a Senior Lecturer in Marketing at Cass Business School. She holds an MSc in International Business and a PhD in Marketing from the University of Maastricht, the Netherlands.

Caroline’s main research interests lie in the areas of consumer research and services marketing. She has published in leading academic journals, such as the Journal of Consumer Research, the Journal of the Academy of Marketing Science, and Organization Studies. In addition, her research has been reported in the commercial press, such as The Economist, The Financial Times, and The Times.

Prof. Dr. Caroline Wiertz
Cass Business School
City University
106 Bunhill Row, London, EC1Y 8TZ UK

Visit her website.

Caroline visited us in Mai 2010 and gave a talk about her current research.