"The great tragedy of science — the slaying of a beautiful hypothesis by an ugly fact."
Thomas Henry HuxleyDescription
Markus is research assistant to the chair of marketing and market research at the University of Zurich. While working on his PhD in Trier he seized the opportunity to travel a lot around the globe. Meeting very different people working in academia, he learnt to value teamwork within international research projects. Markus likes number crunching and spending hours on thorough analyses as long as this leads to improving the impact of results. Although he just started skiing he is kind of addicted to it. He also likes travelling and is into the wine business (vintage, wine making and tasting).
Research Interests
by subject:
- challenges in international (corporate) brand management from the perspective of various stakeholders
- how to address the right customers in the right way
- relations between concepts and measurements, validity and hypothesis testing
by methods:
- multilevel growth models
- growth mixture models
- structural equation modeling
- latent class analysis
- artificial neural networks
Curriculum Vitae
| since 2009 | Research assistant to the Chair for Marketing and Marketing Research University of Zurich/Switzerland |
| since 2006 | Doctorate in Business Administration University of Trier/Germany Thesis topic: “International Corporate Brand Management” |
| 2001-2006 | Degree in Business Administration
University of Trier, Trier/Germany "summa cum laude” Thesis topic: “Marktsegmentierung mit Hilfe unüberwachter, künstlicher neuronaler Netze – Eine Analyse am Beispiel deutscher TV-Haushalte” |
Membership In Academic Associations
AMA American Marketing Association
EMAC European Marketing Association
Oec Alumni University of Zurich
Awards & Distinctions (8)
| (8) | Best Paper Award in Global Marketing Track at the AMA Summer Conference | 2009 |
| (7) | DAAD scholarships to present latest research at international conferences | 2007 2009 |
| (6) | Award for outstanding engagement at the University of Trier | 2006 |
| (5) | Winner “Tchibo ThinkTank 2005” (10/2005) | 2007 |
| (4) | Scholarship holder in the „Haniel Student Development Program“ (06/2004 – 11/2006) | 2007 |
| (3) | Scholarship from „e-fellows.net“ (02/2004 – present) | 2007 |
| (2) | Scholarship from the state government of Rhineland-Palatinate (08/1998 – 06/2000) | 2007 |
| (1) | Winner “Economic Knowledge in Competition” of the Young Entrepreneurs Germany (06/1997) | 2006 |
Invited Articles (1)
| (1) | Swoboda, B.; Jager, M.; Meierer, M.: Dekonstruktion von Wertschöpfungsketten, in: Wirtschaftswissenschaftliches Studium (WiSt), 37(10), 532-539. | 2008 |
Invited Book Chapters (4)
| (4) | Swoboda, B.; Meierer, M.; Giersch, J.: Worauf müssen Unternehmen bei der länder- und kulturübergreifenden Steuerung einer Corporate Brand achten? – Eine empirische Studie auf Mitarbeiterebene, in: Baumgarth, C.; Schneider, G. K.; Certitoglu; B. (eds.): Impulse für die Markenforschung und Markenführung, Wiesbaden: Gabler, 129-159. | 2008 |
| (3) | Swoboda, B.; Meierer, M.; Frank, H.: Aufbau einer multinationalen Corporate Identity als Bestandteil der Unternehmenspersönlichkeit – Das Beispiel der Henkel-Gruppe, in: Zentes, J.; Swoboda, B.; Morschett, D. (eds.): Fallstudien zum Internationalen Management, Wiesbaden, 723-740. | 2008 |
| (2) | Swoboda, B.; Hälsig, F.; Meierer, M.: Kooperationsstrategien in veränderten Wettbewerbsarenen – Dynamik klassischer Formen und Optionen für mittelständische Fashion-Händler, in: Zentes, J. (eds.): 50 Jahre Saarbrücker Handelsforschung, Frankfurt am Main: DFV, 2007, 189-210. | 2007 |
| (1) | Swoboda, B. & Meierer, M.: Internationalisierung des Schuheinzelhandels – Eine neue Entwicklung?, in Gries, A.; Hämmerling, A. (eds.): Kompendium der Schuhwirtschaft 2008, Frankfurt am Main: FAZ, 2007, 62-67. | 2007 |
Refereed Conference Participations (14)
| (14) | How do Country Specific Implementation Decisions Influence Internal Corporate Brand Management?, AMA Summer Conference, Chicago/ USA (together with: Bernhard Swoboda, Margot Löwenberg). | 2009 |
| (13) | Endorsing Product Brands Through a Standardized Corporate Brand – Cross National Perceptions and Effects, AMA Summer Conference, Chicago/USA (together with: Bernhard Swoboda, Dirk Morschett, Margot Löwenberg). | 2009 |
| (12) | The Impact of Retailers’ Corporate Social Responsibility on Consumer Behavior, AMA Summer Conference, Chicago/USA (together with: Hanna Schramm-Klein, Joachim Zentes, Dirk Morschett; Bernhard Swoboda). | 2009 |
| (11) | Cross Cultural Effects of International Corporate Brand Management on Employee Loyalty: The Moderating Role of Market Entry and Implementation Decisions, AIB, San Diego/USA (together with: Bernhard Swoboda, Margot Löwenberg, Martin Jager). | 2009 |
| (10) | Does endorsing product brands through a standardized corporate brand pay off? A cross national study, Informs Marketing Science Conference, Ann Arbor/USA, (together with: Bernhard Swoboda, Margot Löwenberg). | 2009 |
| (9) | Internal corporate brand management – Analyzing moderating effects across 30 countries, Informs Marketing Science Conference, Ann Arbor/USA (together with: Bernhard Swoboda, Margot Löwenberg). | 2009 |
| (8) | Does Corporate Branding in the FMCG Sector Really Influence Consumers' Product Loyalty? A Cross National Study, EMAC, Nantes/France (together with: Bernhard Swoboda, Dirk Morschett). | 2009 |
| (7) | The Influence of International Corporate Brand Management on Employee Loyalty, EMAC, Nantes/France (together with: Bernhard Swoboda, Margot Löwenberg). | 2009 |
| (6) | Relevance of Corporate Branding to Employee Loyalty – A Cross Country Study, AMS Annual Conference, Baltimore/USA (together with: Margot Löwenberg, Chia Swee-Lim, Thomas Foscht). | 2009 |
| (5) | Effects of Standardised Corporate Branding on Employees – A Multi-country Study, EIBA Annual Conference, Tallinn/Estonia (together with: Bernhard Swoboda, Bettina Berg, Thomas Foscht). | 2008 |
| (4) | Relevance of Corporate Branding in the FMCG Sector, ANZMAC Annual Conference, Sydney/Australia, (together with: Bernhard Swoboda, Bettina Berg, Hanna Schramm-Klein). | 2008 |
| (3) | Are the Effects of a Standardised Corporate Brand on Employees also Standardised Internationally?, AIB Annual Conference, Milan/Italy (together with: Bernhard Swoboda, Dirk Morschett, Hanna Schramm-Klein). | 2008 |
| (2) | Managing an Internationally Standardised Corporate Brand – Country-specific Differences in Perception, of Effects and Control Factors, EMAC Doctoral Colloquium, Brighton/United Kingdom. | 2008 |
| (1) | Internationales Corporate Brand Management am Beispiel Henkel – Konzeptionalisierung einer empirischen Studie, II. Markentag, Istanbul/Turkey (together with: Bernhard Swoboda, Frank Hälsig, Ernst Primosch). | 2007 |
Workshop Presentations (2)
| (2) | International Corporate Brand Management – Relevance of an International Standardized Corporate Brand to Country-specific Adapted Product Brands, Forschungstagung Marketing, St. Gallen/Switzerland. | 2008 |
| (1) | International Corporate Brand Management – Are the Effects of a Standardized Corporate Brand Internationally Standardized?, EDEN Doctoral Seminar on Managerial Issues in Marketing, Groningen/Netherlands. | 2007 |