“The truth is rarely pure and never simple.”
Oscar WildeDescription
Stefanie Hölz is Assistant to the chair of marketing and market research at the University of Zurich. Her passion is mathematical modeling of consumer behaviour. Within the scope of her tutorial she teaches the implementation of these theoretical models. She also loves to test the effect of ad-incentives, sometimes in a self-experiment.
Research Interests
by subject:
- food marketing
- the role of emotions in marketing
- endogenous preferences
- irrational behavior
- context-dependent behavior
by methods:
- Bayesian modeling
- structural equation modeling
- multilevel models
- mixture models
Curriculum Vitae
| Aug. 2009 | Doctorate in Business Economics University of Zurich/Switzerland |
| 2009 | Research Assistant in Marketing Catholic University of Eichstätt-Ingolstadt, Ingolstadt/Germany |
| 2004-2009 | Degree in Business Economics Catholic University of Eichstätt-Ingolstadt, Ingolstadt/Germany “magna cum laude” Thesis topic: “Alternative Ansätze zur Integration von Kovariaten in den Prior im Rahmen Hierarchischer Bayes-Modelle - Eine theoretische und empirische Analyse am Beispiel des HB Poisson Modells” |
Membership In Academic Associations
AMA American Marketing Association