Applications of Behavioral Economics in Marketing

Prof. Yuxin Chen, Ph.D.

Polk Bros. Professor of Retailing, Professor of Marketing at Kellogg Graduate School of Management, Northwestern University

Ph.D. Seminar

December 2nd, 3rd, 6th, 2010
Location: KO2-F-152 (2nd, 6th) ; SOE-E-2 (3rd)

Course Description:
There is a growing interest among researchers in marketing to apply the concepts and tools of behavior economics in studying marketing problems. The goal of this seminar is to provide Ph.D. students an overview of the recent development in this emerging research area along with in-depth discussions on the main research focuses and methodological issues. Students will learn both the analytical modeling methods and the econometric modeling methods adopted by researchers in this area. This seminar aims to enrich students’ understanding of the quantitative research approach and enable them to build analytical and/or empirical models to incorporate well-established consumer behavioral theories and findings in addressing various marketing issues.

Syllabus:

Download (last edit: 29/11/2010) (PDF, 118 KB)

Organized by:
Prof. Dr. René Algesheimer