Prof. Gerard J. Tellis, Ph.d.
Professor at USC Marshall School of Business, Los Angeles.
Date: 28.05. - 01.06. (09:30 - 17:00)
The goal of the seminar is to provide PhD students an introduction in state-of-the-art approaches of modeling marketing dynamics. For students who are interested in business, management and marketing dynamics, the seminar will provide an overview and the basic understanding of up-to-date methods.
To be communicated.
Prof. Dr. Florian Stahl
For more information on the course, please click here