Modeling Marketing Dynamics

Prof. Gerard J. Tellis, Ph.d.

Professor at USC Marshall School of Business, Los Angeles.

Ph.D. Seminar

Date: 28.05. - 01.06. (09:30 - 17:00)
Location: tba

Course Description:
The goal of the seminar is to provide PhD students an introduction in state-of-the-art approaches of modeling marketing dynamics. For students who are interested in business, management and marketing dynamics, the seminar will provide an overview and the basic understanding of up-to-date methods.

Required Readings:
To be communicated.

Syllabus
Available soon.

Organized by:
Prof. Dr. Florian Stahl

Links:
For more information on the course, please click here