SHIFTing Consumer Behaviour to be More Sustainable

(Fall Semester, PhD Seminar)

SHIFTing Consumer Behaviour to be More Sustainable

 

Abstract:

In this workshop, we will have an overview and discussion of recent research focusing on how we can encourage consumers to be more sustainable in the choices and behaviours. We will focus on a model of how to change consumer behaviours to be more sustainable, the SHIFT Framework. In addition, we will work towards generating our own hypotheses in this space and propose novel directions for research in this area.

Details and Schedule  are available in the SYLLABUS (PDF, 596 KB).

Instructors:
Prof. Dr. Katherine White, UBC Sauder, School of Business
TA: Katherine Rother

Contact:

market-research@business.uzh.chKatherine Rother

Type:
Seminar

Target audience:
MA students, assigned to “Wahlpflichtbereich BWL 4”

Frequency:
One time

AP(ECTS)-points:
3

Language:
English

Prerequisites:
This workshop is developed for graduate students and academics who have some basic understanding of experimental design.

Grading:
Group presentations Wednesday afternoon, 20.10.2021 (14.00- 17:00)

Dates and Location:
18.10.2021 - 20.10.2021
Location:
AND 4.57 (Andreasstrasse 15) Details in VVZ

Further information:
www.market-research.uzh.ch

Registration:
The number of participants is limited. Thus, to apply for the seminar, please send your updated CV, transcript of records and short letter of intent to market-research@business.uzh.ch . If you receive our positive confirmation, you are asked and allowed to officially book this seminar using the "Modulbuchungstool". Booking the seminar without a positive confirmation from our chair is not implying the right to attend the course. In this case the course will be graded as failed.

Note:
The information in the syllabus supports the official information in the electronic university calendar (VVZ – Vorlesungsverzeichnis). In case of doubt, the official information at the VVZ is valid.