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Institut für Betriebswirtschaftslehre Chair for Marketing and Market Research


Chair for Marketing and Market Research UZH 6


We frequently offer new topics for bachelor and master theses. However, our resources are limited as we endeavor to offer really top-notch supervision of your thesis. For this reason, it will be necessary for you to apply for a topic and/or put yourself on our waiting list.


Broadly, the topics focus on:

- Social Influence
- Social Networks
- Sustainability Marketing
- Human Values
- Consumer Technologies Adoption


Requirements for Bachelor and Master Theses

  • We recommend participation in our classes.
  • A solid knowledge of statistics and quantitative methods.
  • The capability to work with a standard statistical software package, such as R or Python.
  • Interest in applied work with real data.
  • Curiosity, motivation, inquisitiveness, tenacity and discipline.
  • The thesis is written in English, exceptionally in German.

What we offer:

  • A strong emphasis on research.
  • A real challenge.
  • Practical work, mostly with real data.
  • An advisor.
  • Article-style theses.
  • Thorough inspection for plagiarism or other forms of fraud behavior.

If you are interested in writing a thesis at our chair, please apply with

  • A letter of motivation
  • Your detailed CV
  • Transcript of records

You can send your complete dossier to

All relevant information about time, procedure and submission can be found on the faculty's page.


Resources for your thesis: 

Once your application has been accepted, we recommend you to read our ‘Hands-On Scientific Writing’ guidelines.

Weiterführende Informationen

Statutory Declaration