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Institut für Betriebswirtschaftslehre Chair for Marketing and Market Research

Prototyping data science products

(Fall semester, Seminar)

Prototyping UZH



The main objective is to teach students how to transform their ideas and data science knowledge into a product prototype. During the seminar, the students will improve their programming skills in R (or Python, at their choice), learn to apply machine learning techniques to a concrete problem, create a product prototype and run it on the cloud. All participants will receive free credits on the Google Cloud Platform (courtesy of a Google Educational Grant) that they can use to get familiar with the services and cover the cost of running their product prototype.

Learning outcome:

The seminar gives an overview of the fundamental steps needed to create a product prototype for a data science web application. Topics include getting familiar with google cloud computing platform, training machine learning algorithms, structuring a project and running it on the cloud. Most services we discuss provide a high-level, user friendly (often graphical) interface. Therefore, no previous knowledge of cloud infrastructure is required.

Syllabus: Syllabus - Prototyping Data Science Products (PDF, 237 KB)

Dr Radu Tanase
Debora Costa



Target audience:
MA students with basic programming and machine learning knowledge, who are interested in turning their ideas into a web application. Assigned to “Wahlpflichtbereich BWL 4”.

Each Fall Semester




Course material:
Slides, videos and learning resources will be provided during the seminar


Students can choose to program in either R or Python. Therefore, we recommend the following courses:
A non-technical introduction to R (or equivalent knowledge)
A non-technical introduction to Python (or equivalent knowledge).

Recommended prior knowledge:
Good programming knowledge in R or Python. Basic knowledge of machine learning.


Online Exercises (30%)
Group Project (60%)
Peer evaluation (10%)

Dates and Location:

Thursday, 22.09.2022, 16-20h
Thursday, 29.09.2022, 16-20h
Thursday, 20.10.2022, 16-20h
Thursday, 03.11.2022, 16-20h
Thursday, 01.12.2022, 16-20h

Location: TBA VVZ

Further information:

The number of participants is limited to 20. Application for this seminar is via the new module booking tool: In your application, please include your CV, transcript, and a short letter of motivation.

This information supports the official information in the electronic university calendar (VVZ – Vorlesungsverzeichnis). In case of doubt, the official information at the VVZ is valid.

Data Camp
This class is supported by DataCamp, the most intuitive learning platform for data science and analytics. Learn any time, anywhere and become an expert in R, Python, SQL, and more. DataCamp’s learn-by-doing methodology combines short expert videos and hands-on-the-keyboard exercises to help learners retain knowledge. DataCamp offers 325+ courses by expert instructors on topics such as importing data, data visualization, and machine learning.

Weiterführende Informationen

University of Zurich
Institute of Business Administration
Chair for Marketing and Market Research
Andreasstrasse 15
8050 Zurich
Phone: +41 44 634 2918

location plan

Building AND