Dr. Nadine Hietschold


Trittin 2015


Research Associate, SNF-Project Leader
Phone: +41 44 634 53 04
Fax: +41 44 634 53 01
Email: nadine.hietschold<at>business.uzh.ch

CV & List of publications (DOCX, 40 KB)

Short Bio

Since 07/2017 Research Associate at Chair for Foundations of Business Adminstration and Theories of the Firm, University of Zurich.
08/2015 - 02/2016 Visitng PhD Student at Department of Managerial Studies, University of Illinois at Chicago.
02/2014 - 06/2016 Research Associate at Chair of Entrepreneurship & Innovation, Technische Universität Dresden.
10/2011 - 02/2014 Master of Science in Business Management (with distinction), Technische Universität Dresden.
10/2008 - 09/2011 Bachelor of Science in Business & Economics (with distinction), Technische Universität Dresden.

Recent interests:

  • Social innovations
  • Consumer resistance
  • Technology acceptance
  • Emotions and cognition
  • Firm communication

Recent publications (selected):

Gurtner, S., Hietschold, N., & Vaquero Martin, M. (2017): Do Patients Value a Hospital’s Innovativeness Reputation? A Multi-Method Approach to Assess the Relative Importance of Innovativeness Reputation in Patients’ Hospital Choice. Health Services Management Research, forthcoming

Reinhardt, R., Hietschold, N., & Gurtner, S. (2017): Overcoming Consumer Resistance to Innovations – An Analysis of Adoption Triggers. R&D Management, forthcoming.

Recent presentations (selected):

Hietschold, N., Gurtner, S., & Spanjol, J. (2017): Fear and Anger in New Product Adoption, in Special Session on Experimental Research in New Product Development and Innovation - Opportunities & Challenges, PDMA Research Forum, November 11-12 2017, Chicago, USA.

Hietschold, N., Gurtner, S., Spanjol, J. (2017): Understanding and Responding to Negative Emotions in Consumer Resistance to Innovations, 77th Annual Meeting of the Academy of Management, August 4-8 2017, Atlanta, USA. (Selected for Best Paper Proceedings)